In 2024, video accounted for 56.4 percent of social media advertising spending in the United States. The source projected the share would increase to 60 percent by the end of 2026.
Share of video in social media advertising spending in the United States from 2022 to 2026
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eMarketer. (April 30, 2024). Share of video in social media advertising spending in the United States from 2022 to 2026 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1537775/video-share-social-ad-spend-usa/?__sso_cookie_checker=failed
eMarketer. "Share of video in social media advertising spending in the United States from 2022 to 2026." Chart. April 30, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1537775/video-share-social-ad-spend-usa/?__sso_cookie_checker=failed
eMarketer. (2024). Share of video in social media advertising spending in the United States from 2022 to 2026. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1537775/video-share-social-ad-spend-usa/?__sso_cookie_checker=failed
eMarketer. "Share of Video in Social Media Advertising Spending in The United States from 2022 to 2026." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1537775/video-share-social-ad-spend-usa/?__sso_cookie_checker=failed
eMarketer, Share of video in social media advertising spending in the United States from 2022 to 2026 Statista, https://www.statista.com/statistics/1537775/video-share-social-ad-spend-usa/?__sso_cookie_checker=failed (last visited February 18, 2025)
Share of video in social media advertising spending in the United States from 2022 to 2026 [Graph], eMarketer, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1537775/video-share-social-ad-spend-usa/?__sso_cookie_checker=failed