The results of a study conducted in the United States in 2024 show that Generation Z consumers spent the majority of their media time accessing it on a phone. Books or magazines accounted for seven percent of the time they spent with media.
Distribution of media time among Generation Z in the United States as of August 2024, by medium
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Talker Research. (September 12, 2024). Distribution of media time among Generation Z in the United States as of August 2024, by medium [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1537810/media-types-share-generation-z-us/?__sso_cookie_checker=failed
Talker Research. "Distribution of media time among Generation Z in the United States as of August 2024, by medium." Chart. September 12, 2024. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1537810/media-types-share-generation-z-us/?__sso_cookie_checker=failed
Talker Research. (2024). Distribution of media time among Generation Z in the United States as of August 2024, by medium. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1537810/media-types-share-generation-z-us/?__sso_cookie_checker=failed
Talker Research. "Distribution of Media Time among Generation Z in The United States as of August 2024, by Medium." Statista, Statista Inc., 12 Sep 2024, https://www.statista.com/statistics/1537810/media-types-share-generation-z-us/?__sso_cookie_checker=failed
Talker Research, Distribution of media time among Generation Z in the United States as of August 2024, by medium Statista, https://www.statista.com/statistics/1537810/media-types-share-generation-z-us/?__sso_cookie_checker=failed (last visited February 08, 2025)
Distribution of media time among Generation Z in the United States as of August 2024, by medium [Graph], Talker Research, September 12, 2024. [Online]. Available: https://www.statista.com/statistics/1537810/media-types-share-generation-z-us/?__sso_cookie_checker=failed