The main purpose of using social media networks varied across the Baltic States. In October 2023, six out of ten respondents in Estonia reported having used social media to send direct messages to friends and family. In Latvia and Lithuania, the most commonly mentioned purpose was following the news and current events.
For which purpose(s) did you use online social networks in the past seven days?
Characteristic
Estonia
Latvia
Lithuania
To send direct messages to friends and family
60%
38%
41%
To follow the news and current events
54%
60%
65%
To watch photo and video content
39%
41%
49%
To follow what friends / family / colleagues are doing
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European Commission. (November 16, 2023). For which purpose(s) did you use online social networks in the past seven days? [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1537965/social-media-use-purposes-baltics/?__sso_cookie_checker=failed
European Commission. "For which purpose(s) did you use online social networks in the past seven days?." Chart. November 16, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1537965/social-media-use-purposes-baltics/?__sso_cookie_checker=failed
European Commission. (2023). For which purpose(s) did you use online social networks in the past seven days?. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1537965/social-media-use-purposes-baltics/?__sso_cookie_checker=failed
European Commission. "For Which Purpose(S) Did You Use Online Social Networks in The past Seven Days?." Statista, Statista Inc., 16 Nov 2023, https://www.statista.com/statistics/1537965/social-media-use-purposes-baltics/?__sso_cookie_checker=failed
European Commission, For which purpose(s) did you use online social networks in the past seven days? Statista, https://www.statista.com/statistics/1537965/social-media-use-purposes-baltics/?__sso_cookie_checker=failed (last visited February 18, 2025)
For which purpose(s) did you use online social networks in the past seven days? [Graph], European Commission, November 16, 2023. [Online]. Available: https://www.statista.com/statistics/1537965/social-media-use-purposes-baltics/?__sso_cookie_checker=failed