During a survey carried out mid-November 2024 in the United Kingdom (UK), it was found that the Christmas ad of M&S Food delivered the highest brand recognition among the 17 presented ads; 33 percent of responding consumers recognised the ad, and then associated it to the correct brand. Aldi's ad ranked second, correctly associated by 30 percent of respondents.
Share of consumers that recognised a Christmas ad, and then associated it to the correct brand in the United Kingdom (UK) as of November 2024
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Ipsos. (November 19, 2024). Share of consumers that recognised a Christmas ad, and then associated it to the correct brand in the United Kingdom (UK) as of November 2024 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1538093/christmas-ads-brand-recognition-uk/?__sso_cookie_checker=failed
Ipsos. "Share of consumers that recognised a Christmas ad, and then associated it to the correct brand in the United Kingdom (UK) as of November 2024." Chart. November 19, 2024. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1538093/christmas-ads-brand-recognition-uk/?__sso_cookie_checker=failed
Ipsos. (2024). Share of consumers that recognised a Christmas ad, and then associated it to the correct brand in the United Kingdom (UK) as of November 2024. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1538093/christmas-ads-brand-recognition-uk/?__sso_cookie_checker=failed
Ipsos. "Share of Consumers That Recognised a Christmas Ad, and Then Associated It to The Correct Brand in The United Kingdom (Uk) as of November 2024." Statista, Statista Inc., 19 Nov 2024, https://www.statista.com/statistics/1538093/christmas-ads-brand-recognition-uk/?__sso_cookie_checker=failed
Ipsos, Share of consumers that recognised a Christmas ad, and then associated it to the correct brand in the United Kingdom (UK) as of November 2024 Statista, https://www.statista.com/statistics/1538093/christmas-ads-brand-recognition-uk/?__sso_cookie_checker=failed (last visited February 19, 2025)
Share of consumers that recognised a Christmas ad, and then associated it to the correct brand in the United Kingdom (UK) as of November 2024 [Graph], Ipsos, November 19, 2024. [Online]. Available: https://www.statista.com/statistics/1538093/christmas-ads-brand-recognition-uk/?__sso_cookie_checker=failed