During the fourth quarter of 2024, communication platform WhatsApp Business had over 764.38 million monthly active users (MAU). This represents an increase of over six percent compared to the beginning of the year, when the B2C communication platform had approximately 907 million MAU. Launched in 2018, WhatsApp Business allows users to connect with companies' customer service representatives using the WhatsApp instant chat ecosystem.
Number of WhatsApp Business monthly active users (MAU) worldwide from 1st quarter 2018 to 4th quarter 2024
(in millions)
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AppMagic. (February 11, 2025). Number of WhatsApp Business monthly active users (MAU) worldwide from 1st quarter 2018 to 4th quarter 2024 (in millions) [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1538342/whatsapp-business-mau-worldwide/?__sso_cookie_checker=failed
AppMagic. "Number of WhatsApp Business monthly active users (MAU) worldwide from 1st quarter 2018 to 4th quarter 2024 (in millions)." Chart. February 11, 2025. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1538342/whatsapp-business-mau-worldwide/?__sso_cookie_checker=failed
AppMagic. (2025). Number of WhatsApp Business monthly active users (MAU) worldwide from 1st quarter 2018 to 4th quarter 2024 (in millions). Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1538342/whatsapp-business-mau-worldwide/?__sso_cookie_checker=failed
AppMagic. "Number of Whatsapp Business Monthly Active Users (Mau) Worldwide from 1st Quarter 2018 to 4th Quarter 2024 (in Millions)." Statista, Statista Inc., 11 Feb 2025, https://www.statista.com/statistics/1538342/whatsapp-business-mau-worldwide/?__sso_cookie_checker=failed
AppMagic, Number of WhatsApp Business monthly active users (MAU) worldwide from 1st quarter 2018 to 4th quarter 2024 (in millions) Statista, https://www.statista.com/statistics/1538342/whatsapp-business-mau-worldwide/?__sso_cookie_checker=failed (last visited February 19, 2025)
Number of WhatsApp Business monthly active users (MAU) worldwide from 1st quarter 2018 to 4th quarter 2024 (in millions) [Graph], AppMagic, February 11, 2025. [Online]. Available: https://www.statista.com/statistics/1538342/whatsapp-business-mau-worldwide/?__sso_cookie_checker=failed