U.S. consumers on text messages subscription for discount 2024

Published by Ani Petrosyan, Dec 6, 2024

An October 2024 survey among adults in the United States found that around 44 percent of the respondents somewhat agreed to the statement that they would subscribe to text messages from a store in exchange for a discount on products. Meanwhile, the share of those who would rather not subscribe for any text messages in exchange for store credits, was notably lower.

Willingness to subscribe to text messages in exchange for store discount among consumers in the United States as of October 2024

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Release date

November 2024

Region

United States

Survey time period

October 15 to 16, 2024

Number of respondents

1,085 respondents

Age group

18 years and older

Supplementary notes

The original question: "When thinking about the data you share with companies, how much do you agree or disagree with the following? I am willing to subscribe to text messages if I get a discount on products."

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