According to a 2024 global study evaluating the most important factors for replacing marketing technology (MarTech) solutions, cost was the leading factor cited by marketers. The next most important factors were integration capabilities/ open API and an improved customer/ digital experience.
Most important factors when replacing a marketing technology solution according to marketers worldwide in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarTech. (October 22, 2024). Most important factors when replacing a marketing technology solution according to marketers worldwide in 2024 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1546486/important-factors-replacement-martech-solutions/?__sso_cookie_checker=failed
MarTech. "Most important factors when replacing a marketing technology solution according to marketers worldwide in 2024." Chart. October 22, 2024. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1546486/important-factors-replacement-martech-solutions/?__sso_cookie_checker=failed
MarTech. (2024). Most important factors when replacing a marketing technology solution according to marketers worldwide in 2024. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1546486/important-factors-replacement-martech-solutions/?__sso_cookie_checker=failed
MarTech. "Most Important Factors When Replacing a Marketing Technology Solution According to Marketers Worldwide in 2024." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/statistics/1546486/important-factors-replacement-martech-solutions/?__sso_cookie_checker=failed
MarTech, Most important factors when replacing a marketing technology solution according to marketers worldwide in 2024 Statista, https://www.statista.com/statistics/1546486/important-factors-replacement-martech-solutions/?__sso_cookie_checker=failed (last visited March 17, 2025)
Most important factors when replacing a marketing technology solution according to marketers worldwide in 2024 [Graph], MarTech, October 22, 2024. [Online]. Available: https://www.statista.com/statistics/1546486/important-factors-replacement-martech-solutions/?__sso_cookie_checker=failed
