As of 2024, the main obstacles against the adoption of agricultural technology in the farming industry worldwide were unclear return on investment and high implementation and maintenance costs. Unclear ROI was especially a concern in North America, as indicated by 53 percent of respondents against 26 percent in Europe and 25 percent in Latin America. In Europe, farmers identified as the main challenge a lack of scale to make full use of the investment (33 percent of respondents). In India and Latin America, the lack of technical support in case of problems was also a major concern (45 percent of respondents in India and 25 percent in Latin America).
Main global challenges for the adoption of agricultural technology in 2024, by region
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McKinsey & Company. (October 15, 2024). Main global challenges for the adoption of agricultural technology in 2024, by region [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1549977/challenges-for-agricultural-technology-adoption-worldwide-by-region/?__sso_cookie_checker=failed
McKinsey & Company. "Main global challenges for the adoption of agricultural technology in 2024, by region." Chart. October 15, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1549977/challenges-for-agricultural-technology-adoption-worldwide-by-region/?__sso_cookie_checker=failed
McKinsey & Company. (2024). Main global challenges for the adoption of agricultural technology in 2024, by region. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1549977/challenges-for-agricultural-technology-adoption-worldwide-by-region/?__sso_cookie_checker=failed
McKinsey & Company. "Main Global Challenges for The Adoption of Agricultural Technology in 2024, by Region." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1549977/challenges-for-agricultural-technology-adoption-worldwide-by-region/?__sso_cookie_checker=failed
McKinsey & Company, Main global challenges for the adoption of agricultural technology in 2024, by region Statista, https://www.statista.com/statistics/1549977/challenges-for-agricultural-technology-adoption-worldwide-by-region/?__sso_cookie_checker=failed (last visited February 07, 2025)
Main global challenges for the adoption of agricultural technology in 2024, by region [Graph], McKinsey & Company, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1549977/challenges-for-agricultural-technology-adoption-worldwide-by-region/?__sso_cookie_checker=failed