As of Octobter 2024, 46 percent of X (formerly Twitter) users in the United Kingdom stated that they did not mind advertising in return for free content. Overall, 34 percent said they had bought products because celebrities or influencers had advertised them.
Opinions of X (formerly Twitter) users in the United Kingdom (UK) on marketing and social media as of October 2024
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Statista Consumer Insights. (September 30, 2024). Opinions of X (formerly Twitter) users in the United Kingdom (UK) on marketing and social media as of October 2024 [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1550125/uk-x-users-marketing-and-social-media-opinions/?__sso_cookie_checker=failed
Statista Consumer Insights. "Opinions of X (formerly Twitter) users in the United Kingdom (UK) on marketing and social media as of October 2024." Chart. September 30, 2024. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1550125/uk-x-users-marketing-and-social-media-opinions/?__sso_cookie_checker=failed
Statista Consumer Insights. (2024). Opinions of X (formerly Twitter) users in the United Kingdom (UK) on marketing and social media as of October 2024. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1550125/uk-x-users-marketing-and-social-media-opinions/?__sso_cookie_checker=failed
Statista Consumer Insights. "Opinions of X (Formerly Twitter) Users in The United Kingdom (Uk) on Marketing and Social Media as of October 2024." Statista, Statista Inc., 30 Sep 2024, https://www.statista.com/statistics/1550125/uk-x-users-marketing-and-social-media-opinions/?__sso_cookie_checker=failed
Statista Consumer Insights, Opinions of X (formerly Twitter) users in the United Kingdom (UK) on marketing and social media as of October 2024 Statista, https://www.statista.com/statistics/1550125/uk-x-users-marketing-and-social-media-opinions/?__sso_cookie_checker=failed (last visited February 06, 2025)
Opinions of X (formerly Twitter) users in the United Kingdom (UK) on marketing and social media as of October 2024 [Graph], Statista Consumer Insights, September 30, 2024. [Online]. Available: https://www.statista.com/statistics/1550125/uk-x-users-marketing-and-social-media-opinions/?__sso_cookie_checker=failed