Retail sales of perfumes in China 2023, by price range

Published by
Xin Ou,
Jan 14, 2025

In 2023, prestige perfumes in China led sales across all price ranges, generating 11.7 billion yuan out of a total of 22.9 billion yuan. Luxury perfumes generated a retail sales value of merely 2.6 billion yuan that year, yet recording the highest CAGR at 18.8 percent between 2018 and 2023.

Retail sales value of perfume products in China in 2023, by price range (in billion yuan)

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Release date

August 2024

Region

China

Survey time period

2023

Supplementary notes

*Estimate.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of January 2025).

Entry prestige products: priced up to 599 yuan per 50 ml.

Prestige products: priced between 600 and 1,199 yuan per 50 ml.

Luxury products: priced at least 1,200 yuan per 50 ml.

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