In China, men were the main force of alcoholic beverage consumption on Douyin across all categories within the first quarter of 2024. Particularly, they accounted for 89 percent of the total number of baijiu consumers on this Chinese interest-based e-commerce platform.
Distribution of alcoholic beverage consumers on Douyin in China in 1st quarter 2024, by type of drink and gender
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feigua.cn. (June 25, 2024). Distribution of alcoholic beverage consumers on Douyin in China in 1st quarter 2024, by type of drink and gender [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1551417/china-douyin-alcoholic-beverage-consumer-breakdown-by-type-and-gender/?__sso_cookie_checker=failed
feigua.cn. "Distribution of alcoholic beverage consumers on Douyin in China in 1st quarter 2024, by type of drink and gender." Chart. June 25, 2024. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1551417/china-douyin-alcoholic-beverage-consumer-breakdown-by-type-and-gender/?__sso_cookie_checker=failed
feigua.cn. (2024). Distribution of alcoholic beverage consumers on Douyin in China in 1st quarter 2024, by type of drink and gender. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1551417/china-douyin-alcoholic-beverage-consumer-breakdown-by-type-and-gender/?__sso_cookie_checker=failed
feigua.cn. "Distribution of Alcoholic Beverage Consumers on Douyin in China in 1st Quarter 2024, by Type of Drink and Gender." Statista, Statista Inc., 25 Jun 2024, https://www.statista.com/statistics/1551417/china-douyin-alcoholic-beverage-consumer-breakdown-by-type-and-gender/?__sso_cookie_checker=failed
feigua.cn, Distribution of alcoholic beverage consumers on Douyin in China in 1st quarter 2024, by type of drink and gender Statista, https://www.statista.com/statistics/1551417/china-douyin-alcoholic-beverage-consumer-breakdown-by-type-and-gender/?__sso_cookie_checker=failed (last visited March 15, 2025)
Distribution of alcoholic beverage consumers on Douyin in China in 1st quarter 2024, by type of drink and gender [Graph], feigua.cn, June 25, 2024. [Online]. Available: https://www.statista.com/statistics/1551417/china-douyin-alcoholic-beverage-consumer-breakdown-by-type-and-gender/?__sso_cookie_checker=failed
