Between January and November 2024, nutritional supplements had the highest number of ad impressions in health advertising on South Korean TV, at around 62.3 billion impressions. This was followed by healthcare products and gum disease products. This was based on the share of set-top boxes, also known as cable boxes or receivers, which were exposed to a TV ad featuring a given brand or product, including repeats.
Leading sectors in health advertising on TV in South Korea as of November 2024, by ad impressions
(in billions)
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IGAWorks. (January 21, 2025). Leading sectors in health advertising on TV in South Korea as of November 2024, by ad impressions (in billions) [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1553677/south-korea-main-health-sectors-by-tv-ad-impressions/?__sso_cookie_checker=failed
IGAWorks. "Leading sectors in health advertising on TV in South Korea as of November 2024, by ad impressions (in billions)." Chart. January 21, 2025. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1553677/south-korea-main-health-sectors-by-tv-ad-impressions/?__sso_cookie_checker=failed
IGAWorks. (2025). Leading sectors in health advertising on TV in South Korea as of November 2024, by ad impressions (in billions). Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1553677/south-korea-main-health-sectors-by-tv-ad-impressions/?__sso_cookie_checker=failed
IGAWorks. "Leading Sectors in Health Advertising on Tv in South Korea as of November 2024, by Ad Impressions (in Billions)." Statista, Statista Inc., 21 Jan 2025, https://www.statista.com/statistics/1553677/south-korea-main-health-sectors-by-tv-ad-impressions/?__sso_cookie_checker=failed
IGAWorks, Leading sectors in health advertising on TV in South Korea as of November 2024, by ad impressions (in billions) Statista, https://www.statista.com/statistics/1553677/south-korea-main-health-sectors-by-tv-ad-impressions/?__sso_cookie_checker=failed (last visited March 17, 2025)
Leading sectors in health advertising on TV in South Korea as of November 2024, by ad impressions (in billions) [Graph], IGAWorks, January 21, 2025. [Online]. Available: https://www.statista.com/statistics/1553677/south-korea-main-health-sectors-by-tv-ad-impressions/?__sso_cookie_checker=failed
