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A recent report indicated a significant shift in consumer preferences toward cheaper ad-supported streaming services in selected European countries. Notably, over
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consumers in Denmark and Italy preferred a lower-cost streaming subscription with ads as of the first quarter of 2024, followed by the United Kingdom with a
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Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country
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BB Media. (December 24, 2024). Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country [Graph]. In Statista. Retrieved November 14, 2025, from https://www.statista.com/statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
BB Media. "Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country." Chart. December 24, 2024. Statista. Accessed November 14, 2025. https://www.statista.com/statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
BB Media. (2024). Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country. Statista. Statista Inc.. Accessed: November 14, 2025. https://www.statista.com/statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
BB Media. "Share of Streaming Subscribers Using a Cheaper Ad-supported Streaming Option in Europe between 4th Quarter 2023 and 1st Quarter 2024, by Country." Statista, Statista Inc., 24 Dec 2024, https://www.statista.com/statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
BB Media, Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country Statista, https://www.statista.com/statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/ (last visited November 14, 2025)
Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country [Graph], BB Media, December 24, 2024. [Online]. Available: https://www.statista.com/statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
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