Number of cosmetics e-commerce users worldwide 2017-2029

The global number of users in the cosmetics segment of the beauty & personal care e-commerce market was forecast to continuously increase between 2025 and 2029 by 51.5 million users (+27.28 percent). After the twelfth consecutive increasing year, the number of users is estimated to reach 240.24 million users and therefore a new peak in 2029.

Number of users in the cosmetics segment of the beauty & personal care e-commerce market worldwide from 2017 to 2029 (in million users)

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Release date

February 2025

More information

Region

Worldwide

Survey time period

2017 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Cosmetics market refers to the online retailing and purchasing of cosmetic products, including skincare, makeup, haircare, and personal care items, through various digital platforms and websites. It encompasses the sales and distribution of a wide range of cosmetic products, targeting individual consumers for personal use. The eCommerce Cosmetics market allows customers to conveniently browse and purchase cosmetic products from the comfort of their own homes, providing them with access to a wide selection of brands, product reviews, and competitive prices.

Structure:

The market consists out of several parts, namely: Eyes, Face, Lips, Nails, Natural Cosmetics. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Cosmetics comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies such as Sephora, Ulta Beauty, and L'Oréal.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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