Leading reasons to switch to new brands in China 2024

Published by
Yihan Ma,
Feb 24, 2025

Approximately 19 percent of Chinese respondents in a 2024 survey stated they would switch to new brands if those brands offered better price performance. Only 11 percent of consumers would switch brands based on where the products were produced.

Leading reasons for brand switching in China as of October 2024

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Release date

January 2025

Region

China

Survey time period

September to October 2024

Number of respondents

3,069 respondents

Age group

18 years and older

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Retail shopping behavior in ThailandRetail industry in ChinaRetail sector in VietnamFood retail in South Korea Food retail industry in the Philippines
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