During an April 2024 survey, around 41 percent of UK consumers aged 16 to 24 stated that online advertising influenced their purchase decisions, while 37 percent of those aged 25 to 34 reported the same. Approximately 56 percent of respondents aged 75 and older said they disagreed with the statement, followed by 54 percent of those aged 65 to 74.
Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by age group
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by age group [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1559490/influence-online-ads-purchase-decisions-by-age-uk/?__sso_cookie_checker=failed
Department for Digital, Culture, Media and Sport (UK). "Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by age group." Chart. December 2, 2024. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1559490/influence-online-ads-purchase-decisions-by-age-uk/?__sso_cookie_checker=failed
Department for Digital, Culture, Media and Sport (UK). (2024). Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by age group. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1559490/influence-online-ads-purchase-decisions-by-age-uk/?__sso_cookie_checker=failed
Department for Digital, Culture, Media and Sport (UK). "Influence of Online Advertising on Purchase Decisions in The United Kingdom (Uk) as of April 2024, by Age Group." Statista, Statista Inc., 2 Dec 2024, https://www.statista.com/statistics/1559490/influence-online-ads-purchase-decisions-by-age-uk/?__sso_cookie_checker=failed
Department for Digital, Culture, Media and Sport (UK), Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by age group Statista, https://www.statista.com/statistics/1559490/influence-online-ads-purchase-decisions-by-age-uk/?__sso_cookie_checker=failed (last visited March 17, 2025)
Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by age group [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: https://www.statista.com/statistics/1559490/influence-online-ads-purchase-decisions-by-age-uk/?__sso_cookie_checker=failed
