Sponsored live streaming metrics for the top video game releases 2025

Published by
Jessica Clement
,
Aug 21, 2025

Sponsored livestreaming has become one of the key elements in video game marketing campaigns, raising awareness of new releases and attracting massive audiences on streaming platforms. Among the top games released between January and May 2025, Monster Hunter Wilds generated the highest number of launch period viewership on Twitch, reaching 

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million hours, with sponsored stream accounting for 3.84 percent of the game's total. In the case of tactical shooter game FragPunk, 
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percent of its livestreaming viewership was generated by sponsored content.

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Sponsored live streaming viewership metrics for the top video game releases from January to May 2025

Video GameHours watched (in millions)Share of sponsored viewership (%)
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Showing entries 1 to 13 (15 entries in total)

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Release date

June 2025

Region

Worldwide

Survey time period

January to May 2025

Special properties

on Twitch

Supplementary notes

The hours watched correspond to viewership hours in the period from the three days prior to full release to the week after release. 

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