The statistic shows data on consumer attitudes towards mobile advertising in the United States as of March 2017, by age. During a survey, 51 percent of responding 18 to 24 year olds stated they strongly/somewhat agreed that they were okay with mobile ads if the content was free.
Would you say it is okay to be shown adverts as long as content is free?
The source does not provide a survey date. The date provided is the publication date. This question was phrased by the source as follows: "Ad opinion (mobile) "I'm okay with ads if content is free"
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Nielsen. (March 2, 2017). Would you say it is okay to be shown adverts as long as content is free? [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/?__sso_cookie_checker=failed
Nielsen. "Would you say it is okay to be shown adverts as long as content is free?." Chart. March 2, 2017. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/?__sso_cookie_checker=failed
Nielsen. (2017). Would you say it is okay to be shown adverts as long as content is free?. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/?__sso_cookie_checker=failed
Nielsen. "Would You Say It Is Okay to Be Shown Adverts as Long as Content Is Free?." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/?__sso_cookie_checker=failed
Nielsen, Would you say it is okay to be shown adverts as long as content is free? Statista, https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/?__sso_cookie_checker=failed (last visited January 18, 2025)
Would you say it is okay to be shown adverts as long as content is free? [Graph], Nielsen, March 2, 2017. [Online]. Available: https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/?__sso_cookie_checker=failed