Broadcast TV advertising - additional information
In 2013 television remained the primary source of media consumption in the United States and thus, advertisement expenditure for television remained high. Television consumption accounted for 38 percent of time spent on media per day in the United States in 2013 and 45 percent of media advertising was dedicated to TV broadcasts.
The majority of TV ads in the United States from 2000 to 2013 were 30 seconds long. In 2013, 30 second TV ads totaled 53 percent of the advertisement share.
The global TV industry revenue can be distributed between three main categories. In North America, revenue generated by the television industry in 2012 was broken down as follows; one percent from public funding, 38 percent from advertising revenue, and 61 percent from pay TV revenues.
Global TV advertisement expenditure in 2013 reached 164.4 billion U.S. dollars. This figure is expected to rise steadily in the future with a forecast of 214.7 billion U.S. dollars in 2018 which suggest that advertisers have faith in the longevity and power or broadcast television.