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Paid circulation of Sunday newspapers in the U.S. 2000-2018

A 2017 survey found that around 22 percent of American voters believe the New York Times (NYT) to be a very credible source of news and information through its print and digital publications. Just 14 percent seriously doubted the credibility of the New York Times, though another 14 percent had some reservations about the publication.

The New York Times

The New York Times is one of the most widely read newspapers in the United States and has been a fixture of American print news for over 150 years. The publication has won far more Pulitzer Prizes than any other media company in U.S. history, with its first being awarded for its coverage of World War I, and more recently has been recognized for its investigative dives into gender and race dynamics in the United States. In addition to generally high perceptions of the publication’s trustworthiness among U.S. citizens, most Americans also find it to be accurate in its reporting. When it comes to business, the NYT has been one of the most successful brands in terms of transitioning from print to digital media offerings, with nearly three million digital-only subscribers as of 2019.

Newspaper circulation

Although the NYT has managed to reinvent itself into a multi-platform publication, many others have not been so successful. The daily newspaper industry, which once boasted a paid circulation of over 63 million, had fallen to less than 30 million in 2018 following years of steady decline. Paid circulation of Sunday newspapers in the U.S. dropped by almost 20 thousand between 2008 and 2018 and is expected to fall further in years to come.

Paid circulation of Sunday newspapers in the United States from 2000 to 2018

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Release date

July 2019


United States

Survey time period

2000 to 2018

Supplementary notes

To determine totals for 2015 onward, researchers analyzed the year-over-year change in total weekday and Sunday circulation using AAM data and applied these percent changes to the previous year’s total. Only those daily U.S. newspapers that report to AAM are included. Affiliated publications are not included in the analysis. Weekday circulation only includes those publications reporting a Monday-Friday average. For each year, the comparison is for all newspapers meeting these criteria for the three-month period ending Dec. 31 of the given year. Comparisons are between the three-month averages for the period ending Dec. 31 of the given year and the same period of the previous year.
The source does not provide figures for 2010.
Data for 2015 to 2018 is an estimation based on Pew Research Center analysis of Alliance for Audited Media data.

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Statistics on "Newspaper industry in the U.S."

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