Internet ad spend in the U.S. 2016-2024

Internet advertising spending in the United States is predicted to increase by about 21.6 between 2019 and and 2024, growing from 125 billion U.S. dollars to nearly 153 billion U.S. dollars in this period.

Online content marketing

In 2018, content marketing was believed to be the single most effective digital marketing technique. Roughly a fifth of marketers worldwide considered this to be the activity that tends to make the largest commercial impact. Other effective techniques on the list included AI and machine learning, social media marketing, and search engine optimization (or SEO).

Influence of ad placement

Where ads are placed online can have an impact on how consumers perceive a brand. In the second quarter 2018, 44 percent of surveyed internet users believed that displaying ads around relevant online content would not influence their perception of the brand. However, about 42 percent of users stated that it would have a positive effect. Only six percent of respondents reported it would have a negative impact.

Internet advertising spending in the United States from 2016 to 2024

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Sources

Release date

September 2020

Region

United States

Survey time period

2016 to 2019

Supplementary notes

*Forecast.

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Statistics on "Digital advertising in the U.S."

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