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Instagram: number of global users 2016-2023

In 2019, there were almost 855 million users who accessed photo-sharing platform Instagram on a monthly basis. In 2023, this figure is projected to surpass 988 million users. Instagram is one of the most popular social platforms worldwide.

Number of Instagram users worldwide from 2016 to 2023

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Source

Release date

December 2019

Region

Worldwide

Survey time period

2016 to 2019

Supplementary notes

* Forecast
Internet users of any age who access their Instagram account via any device at least once per month
2016 and 2017 data from previous publication

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Statistics on "Instagram marketing and advertising"

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