Mexico: mobile phone user penetration 2015-2019

In July 2019, mobile phone penetration in Mexico reached just over 75 percent among the population above the age of six. Between 2015 and 2019, the share of mobile phone users in Mexico increased by roughly four percentage points.

Smartphone usage in Mexico

As of 2018, the vast majority of mobile phone users in Mexico exclusively used smartphones as opposed to only feature phones or using the two types of devices in tandem. Since 2017, the share of the population using smartphones has increased to nearly half and it is expected to continue rising consistently in the coming years.

Popular smartphone brands

Among mobile users in Mexico, Samsung is the most common smartphone brand, followed by Motorola and, increasingly, Huawei. As Huawei gains a larger share of the market, Apple has seen the largest losses and fluctuations since October 2018. This shift is likely due to the wider variety of models and price points offered by the Chinese company Huawei in contrast to Apple, which only offers only one model worldwide —the iPhone — with slight variations in size, storage, and specs. Based in the United States, the company leverages sleek branding to sell at a higher profit margin, advertising their products as innovative and unique.

Mobile phone user penetration rate in Mexico from 2015 to 2019

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Release date

February 2020



Survey time period

May 2015 to July 2019

Age group

6 years and older

Special properties

Preliminary figures for July 2019

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Statistics on "Mobile communications in Mexico"

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