Advertising expenditure in the U.S. 2022-2023, by medium

Published by Statista Research Department, Jan 17, 2023
Based on the answers of U.S. ad investment decision makers, it was projected that digital video advertising would account for 22.4 percent of U.S. ad spending in 2023. Paid search was expected to account for 16 percent. These two are the only digital formats that were expected to increase their share significantly in 2023.

Distribution of advertising expenditure in the United States in 2022 and 2023, by medium

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2022

Region

United States

Survey time period

October 18 to November 7, 2022

Number of respondents

223 respondents

Special properties

among ad investment decision makers at brands, agencies, and other related entities

Method of interview

Email survey

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Digital advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in the United States

Global overview

6

U.S. overview

8

Formats

7

Mobile

7

Agencies & publishers

5

Consumer attitudes

7

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in AustraliaAdvertising worldwideAdvertising in the Asia-Pacific regionDigital advertising worldwideDigital advertising in the Asia-Pacific region
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu