Share of U.S. ad spend 2022, by medium
Internet advertising was projected to be the medium with the largest share of advertising spending in the United States in 2022, with 60.39 percent. Print (newspapers and magazines) was projected to account for roughly 5.6 percent of the total.
Television remains the leading traditional medium for advertisers in the U.S. About 66 billion U.S. dollars were invested in television advertising in the U.S. in 2021. In 2022, national TV was expected to account for 13.85 percent of all advertising expenditure in the country. Local TV’s share was forecast to reach 7.63 percent.
Up until recently TV was the main medium overall, however, digital has seen unprecedented growth in the last few years and took the lead ahead of television. Digital advertising spending in the U.S. is estimated to increase from about 141 billion U.S. dollars in 2020 to just over 193 billion by 2025. Digital search is one of the main formats of digital advertising in the U.S., accounting for 42 percent of the U.S. ad expenditure in 2020. Another key trend is the rise of mobile platforms in the advertising industry in the U.S. Mobile investments are projected to increase in the coming years while desktop will see declines at the same time.
Advertising spending in the United States – additional information
The U.S. is the largest advertising market worldwide. In 2020, advertising spending in the U.S. amounted to 225.79 billion U.S. dollars. Second-ranked China spent roughly 98 billion U.S. dollars in advertising in that year, a significantly smaller share in comparison to the U.S.Television remains the leading traditional medium for advertisers in the U.S. About 66 billion U.S. dollars were invested in television advertising in the U.S. in 2021. In 2022, national TV was expected to account for 13.85 percent of all advertising expenditure in the country. Local TV’s share was forecast to reach 7.63 percent.
Up until recently TV was the main medium overall, however, digital has seen unprecedented growth in the last few years and took the lead ahead of television. Digital advertising spending in the U.S. is estimated to increase from about 141 billion U.S. dollars in 2020 to just over 193 billion by 2025. Digital search is one of the main formats of digital advertising in the U.S., accounting for 42 percent of the U.S. ad expenditure in 2020. Another key trend is the rise of mobile platforms in the advertising industry in the U.S. Mobile investments are projected to increase in the coming years while desktop will see declines at the same time.
