J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowShare of ad revenue in the U.S. 2022, by medium
Internet advertising was projected to be the medium with the largest share of advertising revenue in the United States in 2022, with 61 percent. Newspapers and magazines were projected to account for roughly 2.7 and 3.3 percent respectively
Television remains the leading traditional medium in the U.S. About 68 billion U.S. dollars were invested in television advertising in the U.S. in 2021. In 2022, TV was expected to account for 21 percent of all advertising revenue in the country.
Up until recently TV was the main medium overall, however, digital has seen unprecedented growth in the last few years and took the lead ahead of television. Digital advertising spending in the U.S. is estimated to increase from about 199 billion U.S. dollars in 2021 to just over 341 billion by 2026. Digital search is one of the main formats of digital advertising in the U.S., accounting for roughly 40 percent of the U.S. ad expenditure in 2021. Another key trend is the rise of mobile platforms in the advertising industry in the U.S. Mobile investments are projected to increase in the coming years while desktop will see declines at the same time.
Advertising spending in the United States – additional information
The U.S. is the largest advertising market worldwide. In 2021, advertising spending in the U.S. amounted to 285 billion U.S. dollars. Second-ranked China spent roughly 90 billion U.S. dollars in advertising that year, a significantly smaller share in comparison to the U.S.Television remains the leading traditional medium in the U.S. About 68 billion U.S. dollars were invested in television advertising in the U.S. in 2021. In 2022, TV was expected to account for 21 percent of all advertising revenue in the country.
Up until recently TV was the main medium overall, however, digital has seen unprecedented growth in the last few years and took the lead ahead of television. Digital advertising spending in the U.S. is estimated to increase from about 199 billion U.S. dollars in 2021 to just over 341 billion by 2026. Digital search is one of the main formats of digital advertising in the U.S., accounting for roughly 40 percent of the U.S. ad expenditure in 2021. Another key trend is the rise of mobile platforms in the advertising industry in the U.S. Mobile investments are projected to increase in the coming years while desktop will see declines at the same time.
