
Market share of vMVPDs worldwide 2019-2022
According to the most recent data, YouTube TV held the highest market share among virtual multichannel video programming distributors (vMVPDs) in 2022, outpacing Hulu Live. While the market share of the latter declined from 2019 to 2022, YouTube TV was growing in importance, reaching a market share of 34 percent in 2022.