Media use - additional information
It is estimated that the amount of time people spend reading magazines daily is decreasing. In 2010, the average U.S. consumer spent 24 minutes per day reading magazines, but this value is estimated to have dropped to 18 minutes per day in 2015. Despite a decrease in time spent reading magazines, daily usage of major media sources is on the rise. In 2011, an average American spent 668 minutes with major media daily. This included digital media and offline media. By 2015, this figure rose to 720 minutes and is expected to increase further to 728 minutes by 2018.
Daily media use is quite prominent in the United States, with an average of 251 minutes daily dedicated to television use and 132 minutes of online activity from a laptop or desktop computer as of 2015. The magazine industry must therefore adopt digital strategies in order to maintain its place in the market.