Quarterly e-commerce share in total U.S. retail sales 2010-2023

In the third quarter of 2023, the share of e-commerce in total U.S. retail sales stood at 15.6 percent, up from the previous quarter. From July to September 2023, retail e-commerce sales in the United States hit roughly 284 billion U.S. dollars, the highest quarterly revenue in history.

How e-commerce measures up in total U.S. retail

In 2022, the reported total value of retail e-commerce sales in the United States amounted to over one trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of seven trillion U.S. dollars. E-commerce still accounts for a mere 14.6 percent of total retail sales in the United States.

Rising e-commerce segments

Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around 55 percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up 38 percent of the overall online spending in the United States.