This statistic shows the percentage of e-commerce in total retail sales in the United States from 2010 to 2017, by quarter. In the most recently reported quarter the share of e-commerce in total U.S. retail sales was 9.1 percent, up from 8.2 percent from the corresponding quarter in the previous year.
- E-Commerce›
- Key Figures of E-Commerce›
Share of e-commerce sales in total U.S. retail sales 2010-2017
Quarterly share of e-commerce sales of total U.S. retail sales from 1st quarter 2010 to 4th quarter 2017
This statistic shows the percentage of e-commerce in total retail sales in the United States from 2010 to 2017, by quarter. In the most recently reported quarter the share of e-commerce in total U.S. retail sales was 9.1 percent, up from 8.2 percent from the corresponding quarter in the previous year.
Loading statistic...
| Percentage of e-commerce sales | |
|---|---|
| Q1 '10 | 4.2% |
| Q2 '10 | 4.4% |
| Q3 '10 | 4.6% |
| Q4 '10 | 4.6% |
| Q1 '11 | 4.7% |
| Q2 '11 | 4.8% |
| Q3 '11 | 4.9% |
| Q4 '11 | 5.1% |
| Q1 '12 | 5.1% |
| Q2 '12 | 5.3% |
| Q3 '12 | 5.4% |
| Q4 '12 | 5.5% |
| Q1 '13 | 5.6% |
| Q2 '13 | 5.8% |
| Q3 '13 | 5.9% |
| Q4 '13 | 6.1% |
| Q1 '14 | 6.2% |
| Q2 '14 | 6.3% |
| Q3 '14 | 6.5% |
| Q4 '14 | 6.6% |
| Q1 '15 | 6.9% |
| Q2 '15 | 7.1% |
| Q3 '15 | 7.3% |
| Q4 '15 | 7.5% |
| Q1 '16 | 7.8% |
| Q2 '16 | 8% |
| Q3 '16 | 8.2% |
| Q4 '16 | 8.2% |
| Q1 '17 | 8.5% |
| Q2 '17 | 8.9% |
| Q3 '17 | 9.1% |
| Q4 '17* | 9.1% |
| Percentage of e-commerce sales | |
|---|---|
| Q1 '10 | 4.2% |
| Q2 '10 | 4.4% |
| Q3 '10 | 4.6% |
| Q4 '10 | 4.6% |
| Q1 '11 | 4.7% |
| Q2 '11 | 4.8% |
| Q3 '11 | 4.9% |
| Q4 '11 | 5.1% |
| Q1 '12 | 5.1% |
| Q2 '12 | 5.3% |
| Q3 '12 | 5.4% |
| Q4 '12 | 5.5% |
| Q1 '13 | 5.6% |
| Q2 '13 | 5.8% |
| Q3 '13 | 5.9% |
| Q4 '13 | 6.1% |
| Q1 '14 | 6.2% |
| Q2 '14 | 6.3% |
| Q3 '14 | 6.5% |
| Q4 '14 | 6.6% |
| Q1 '15 | 6.9% |
| Q2 '15 | 7.1% |
| Q3 '15 | 7.3% |
| Q4 '15 | 7.5% |
| Q1 '16 | 7.8% |
| Q2 '16 | 8% |
| Q3 '16 | 8.2% |
| Q4 '16 | 8.2% |
| Q1 '17 | 8.5% |
| Q2 '17 | 8.9% |
| Q3 '17 | 9.1% |
| Q4 '17* | 9.1% |
© Statista 2018
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the percentage of e-commerce in total retail sales in the United States from 2010 to 2017, by quarter. In the most recently reported quarter the share of e-commerce in total U.S. retail sales was 9.1 percent, up from 8.2 percent from the corresponding quarter in the previous year.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- United States
- Survey time period
- Q1 2010 to Q4 2017
- Special properties
- adjusted data
- Supplementary notes
-
*Preliminary
Estimates are based on data from the Monthly Retail Trade Survey and administrative records. Unless otherwise specified, all estimates are revised based on the 2014 Annual Retail Trade Survey and the final results from the 2012 Economic Census
Other interesting statistics
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "E-commerce in the United States"
- Market volume
The most important statistics
- Retail e-commerce sales in the United States from 2016 to 2022 (in million U.S. dollars)United States: retail e-commerce sales 2016-2022
- Retail e-commerce sales including digital services in the United States from 2014 to 2021 (in billion U.S. dollars)United States: retail e-commerce sales 2014-2021
- Retail e-commerce sales in the United States from 1st quarter 2009 to 4th quarter 2017 (in million U.S. dollars)Quarterly U.S. e-commerce retail sales 2009-2017
- Quarterly share of e-commerce sales of total U.S. retail sales from 1st quarter 2010 to 4th quarter 2017Share of e-commerce sales in total U.S. retail sales 2010-2017
- Desktop retail e-commerce sales in the United States from 2002 to 2016 (in billion U.S. dollars)U.S. retail e-commerce sales 2002-2016
- Desktop retail e-commerce spending in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly U.S. desktop retail e-commerce spending 2007-2017
- U.S. mobile retail commerce sales as percentage of retail e-commerce sales from 2017 to 2021U.S. mobile retail commerce sales share 2017-2021
- M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017Share of U.S. mobile e-commerce spending 2010-2017
- Category spending
The most important statistics
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platformShare of U.S. digital commerce spending 2017, by platform
- Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars)E-retail sales in United States 2017, by category
- Year-on-year revenue growth of leading e-retail categories in the United States in 2017E-retail sales growth in United States 2017, by category
- E-commerce as percentage of total FMCG sales in the United States as of April 2017, by categoryU.S. e-commerce dollar share of total FMCG sales 2017, by category
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)E-commerce sales of U.S. electronic shopping and mail-order houses 2016
- U.S. electronic shopping and mail-order house sales from 2003 to 2016 (in million U.S. dollars)U.S. online shops and mail-order house sales 2003-2016
- Retailers and websites
The most important statistics
- U.S. customer satisfaction with online retail from 2000 to 2017 (index score)ACSI - U.S. customer satisfaction with online retail as of 2017
- U.S. customer satisfaction with selected mobile retailers as of December 2016 (index score)ACSI - U.S. customer satisfaction with mobile retail in 2016
- U.S. customer satisfaction with Amazon.com from 2000 to 2017 (index score)ACSI - U.S. customer satisfaction with Amazon.com as of 2017
- Most popular retail websites in the United States as of December 2017, ranked by visitors (in millions)Monthly unique visitors to U.S. retail websites 2017
- Most popular online marketplaces according to online sellers in the United States as of January 2017 (index rating)Preferred online marketplaces of U.S. sellers 2017
- Leading e-retailers in the United States in 2017, ranked by e-commerce sales (in billion U.S. dollars)U.S. e-retailers: e-commerce sales 2017
- Year-on-year growth of leading e-retailers in the United States in 2017Revenue growth of top e-retailers in the United States 2017
- Fastest-growing e-retailers in the United States in 2017, based on year-on-year e-commerce sales growthFastest-growing U.S. e-retailers 2017
- Shopping behavior
The most important statistics
- Number of digital buyers in the United States from 2013 to 2021 (in millions)United States: number of digital buyers 2013-2021
- Digital buyer penetration in the United States from 2013 to 2019, by age groupU.S. digital buyer penetration 2013-2019, by age
- Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age groupU.S. online retailer purchase rate 2016, by age group
- Online shopping frequency of internet users in the United States as of March 2017U.S. online shopping frequency 2014-2017
- Conversion rate of online shoppers in the United States as of 4th quarter 2017U.S. online shopper conversion rate 2016-2017
- Mobile influence on retail store sales in the United States from 2013 and 2016 (in trillion U.S. dollars)Mobile influence on U.S. retail store sales 2013-2016
- Biggest frustrations with retail site search according to shoppers in the United States as of August 2016Most common U.S. online shopper retail site frustrations 2016
- Most frequently utilized delivery options for digital purchases according to online shoppers in the United States as of February 2016U.S. online shopping delivery time preference 2016
- Device usage
The most important statistics
- Average value of online shopping orders in the United States as of 4th quarter 2017, by device (in U.S. dollars)U.S. average online shopping order value 2017, by device
- Devices used to research and complete online purchase according to online shoppers in the United States as of February 2017Online research and shopping device preferences in the U.S. 2017
- How did you perform the following shopping-related activities on your smartphone in the past three months?Leading smartphone shopping activities in the U.S. 2015, by channel
- Retail website visit duration in the United States as of 4th quarter 2017, by device (in minutes)U.S. online retail website visits duration 2015-2017, by device
- Conversion rate of online shoppers in the United States as of 4th quarter 2017, by deviceU.S. online shopper conversion rate 2017, by device
- Percentage of consumers in the United States who use their mobile phone for shopping related activities as of June 2017Leading shopping-related activities via mobile phone in the U.S. 2017
- Mobile commerce
The most important statistics
- Mobile retail e-commerce sales in the United States from 2013 to 2021 (in billion U.S. dollars)U.S. mobile retail commerce revenue 2013-2021
- M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017Share of U.S. mobile e-commerce spending 2010-2017
- Mobile e-commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017 (in billion U.S. dollars)Quarterly U.S. mobile e-commerce spending 2010-2017
- U.S. mobile retail commerce sales as percentage of retail e-commerce sales from 2017 to 2021U.S. mobile retail commerce sales share 2017-2021
- Retail m-commerce sales via smartphone in the United States from 2014 to 2021 (in billion U.S. dollars)U.S. smartphone retail m-commerce revenue 2014-2021
- Retail m-commerce sales via tablets in the United States from 2017 to 2021 (in billion U.S. dollars)U.S. tablet retail m-commerce revenue 2017-2021
- Number of mobile buyers in the United States from 2014 to 2020 (in millions)Number of mobile buyers in the United States 2014-2020
- Most popular mobile retail properties in the United States as of October 2017, by visitors (in millions)Leading U.S. mobile retail properties 2017
- Digital payments
The most important statistics
- Number of proximity mobile payment transaction users in the United States from 2014 to 2020 (in millions)U.S. proximity mobile payment transaction users 2014-2020
- Proximity mobile payment transaction value in the United States from 2015 to 2021 (in billion U.S. dollars)U.S. proximity mobile payment transaction value 2015-2021
- Average annual spending per proximity mobile payment transaction user in the United States from 2014 to 2019 (in U.S. dollars)Average spending per U.S. proximity mobile payment user 2014-2019
- Attitudes towards mobile payments according to online shoppers in the United States in 2017U.S. shopper mobile payment attitudes 2017
- Using your mobile phone, have you done any of the following in the past 12 months?Mobile payment activities carried out by U.S. users 2015
- When you used a mobile phone to pay for something at a store, have you used your phone in each of these different ways?Types of in-store mobile payment methods used in the U.S. 2014
- Which of the following mobile payment applications have you used to purchase a product in store?U.S. mobile payment app usage 2016
- Most important payment app features according to consumers in the United States as of July 2017Important payment app features in the U.S. 2017
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
E-commerce in the United States
- 175 page/s
- English
- pptx
- Detailed references
Everything On "E-commerce in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista for Your Company: The Research and Analysis Tool
- Product Film
- Statistics
- Downloads
Our Premium Statistics - facts for your business
Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.
Unlimited access
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.
You are in good company
Google
Samsung
Unilever
Procter and Gamble
Adobe
Telekom
PayPal
Otto
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Latin America: e-commerce share of retail sales 2014-2019
- E-commerce share in retail sales South Korea 2014-2019
- Indonesia: e-commerce share of retail sales 2014-2019
- China: e-commerce share of retail sales 2014-2019
- United States: e-commerce share of retail sales 2013-2021
- Australia: e-commerce share of retail sales 2014-2019
- Forecast of e-commerce share of retail sales in Sweden 2015-2018
- Forecast of the E-commerce share of retail sales in Russia 2015-2018
- E-commerce share of retail sales in Spain 2014-2019
- E-commerce share of retail sales in Germany 2014-2016
- UAE: current and preferred methods of online payment Q4 2012
- Leading attributes of large e-commerce retailers in Canada 2014
- Canada: retail website usage 2016, by category
- E-commerce advertising expenditure in Germany 2000-2017
- Cost distribution of delivery to Europe among leading online retailers in the UK 2013
- Footwear monthly sales breakdown on Tmall China 2014, by selected foreign brand
- Forecast for user numbers in the e-commerce market for toys in Germany 2016-2022
- International e-commerce sales of retailers in the United Kingdom, by region
- Sales abroad: difficulties generated by product labeling France 2014
- Companies in France dealing with suppliers restricted allowances to sell in 2014
Studies
- E-commerce in the United Kingdom (UK)
- E-commerce worldwide
- E-commerce in Italy
- E-commerce in the United States
- E-commerce in Norway
- E-commerce in Canada
- E-commerce in the Nordics
- Holiday season e-commerce in the United States
- B2C E-commerce in the Netherlands
- E-commerce in Sweden
- E-commerce in Denmark
- E-commerce in Latin America
- E-commerce in India
- E-commerce in South Korea
- E-commerce in BRIC
Popular Related Keywords
Our Business Solutions: Save Time and Money
only
$588*
per yearYour advantages
- Full access to all our statistics
- Download as XLS, PDF & PNG
- Relevant data: complete source information
All functions of our platform illustrated face-to-face
- Learn how Statista supports your company
- Extensive tour across the whole portal
- Personal guidance by our support team
The knowledge database for your company
- All functions of the Premium Account
- Access to dossiers, forecasts and studies
- Access to our international database
- Publishing rights and other exclusive functions
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Statistics on the topic
Free statistics
- Retail e-commerce sales in the United States from 2016 to 2022 (in million U.S. dollars)
- Retail e-commerce sales in the United States from 1st quarter 2009 to 4th quarter 2017 (in million U.S. dollars)
- Quarterly share of e-commerce sales of total U.S. retail sales from 1st quarter 2010 to 4th quarter 2017
- Desktop retail e-commerce sales in the United States from 2002 to 2016 (in billion U.S. dollars)
- Desktop retail e-commerce spending in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- U.S. mobile retail commerce sales as percentage of retail e-commerce sales from 2017 to 2021
- M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017
- Year-on-year growth of U.S. e-commerce sales as of 3rd quarter 2017, by platform
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platform
- E-commerce as percentage of total FMCG sales in the United States as of April 2017, by category
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)
- U.S. customer satisfaction with selected mobile retailers as of December 2016 (index score)
- U.S. customer satisfaction with Amazon.com from 2000 to 2017 (index score)
- Most popular retail websites in the United States as of December 2017, ranked by visitors (in millions)
- Market share of leading mass merchant e-retailers in the United States in 2017
- Most popular online stores in the United States in 2017, by net e-commerce sales (in million U.S. dollars)
- Most popular online stores in the electronics and media segment in the United States in 2016, by net e-commerce sales (in million U.S. dollars)
- Most popular online stores in the food and personal care segment in the United States in 2016, by net e-commerce sales (in million U.S. dollars)
- Most popular online stores in the toys, hobby and DIY segment in the United States in 2016, by net e-commerce sales (in million U.S. dollars)
- Most popular mobile shopping apps in the United States as of February 2018, by reach
- Digital buyer penetration in the United States from 2013 to 2019, by age group
- Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group
- Online shopping frequency of internet users in the United States as of March 2017
- Conversion rate of online shoppers in the United States as of 4th quarter 2017
- Mobile influence on retail store sales in the United States from 2013 and 2016 (in trillion U.S. dollars)
- Biggest frustrations with retail site search according to shoppers in the United States as of August 2016
- Most frequently utilized delivery options for digital purchases according to online shoppers in the United States as of February 2016
- Online vs. in-store shopping preferences of consumers in the United States as of February 2017, by product category
- Average value of online shopping orders in the United States as of 4th quarter 2017, by device (in U.S. dollars)
- Devices used to research and complete online purchase according to online shoppers in the United States as of February 2017
- Retail website visit duration in the United States as of 4th quarter 2017, by device (in minutes)
- Conversion rate of online shoppers in the United States as of 4th quarter 2017, by device
- Percentage of consumers in the United States who use their mobile phone for shopping related activities as of June 2017
- Mobile e-commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017 (in billion U.S. dollars)
- Number of mobile buyers in the United States from 2014 to 2020 (in millions)
- Most popular mobile retail properties in the United States as of October 2017, by visitors (in millions)
- Mobile activities of online shoppers in the United States as of February 2017
- Frequency of mobile retail app usage according to smartphone shoppers in the United States as of July 2015
- Within the past 3 months, have you used your mobile phone to purchase something online through the internet?
- Positive and negative aspects of smartphone shopping according to mobile shoppers in the United States as of September 2017
- Number of proximity mobile payment transaction users in the United States from 2014 to 2020 (in millions)
- Proximity mobile payment transaction value in the United States from 2015 to 2021 (in billion U.S. dollars)
- Average annual spending per proximity mobile payment transaction user in the United States from 2014 to 2019 (in U.S. dollars)
- Attitudes towards mobile payments according to online shoppers in the United States in 2017
- Using your mobile phone, have you done any of the following in the past 12 months?
- When you used a mobile phone to pay for something at a store, have you used your phone in each of these different ways?
- Which of the following mobile payment applications have you used to purchase a product in store?
- Most important payment app features according to consumers in the United States as of July 2017
- Most convenient to use money transfer and payment apps according to users in the United States as of July 2017
- Most secure money transfer or payment app according to users in the United States as of July 2017
- Over the next 3 months, which of the following best describes how frequently you plan to use the mobile wallet on your phone to pay for goods or services at stores where you shop?
- Share of small business owners in the United States who accept digital and mobile payment methods as of October 2017
- E-commerce share of total retail sales in Latin America from 2014 to 2019
- Share of e-commerce in total retail sales in South Korea from 2014 to 2019
- E-commerce share of total retail sales in Indonesia from 2014 to 2019
- E-commerce share of total retail sales in China from 2014 to 2019
- E-commerce share of total retail sales in United States from 2013 to 2021
- E-commerce share of total retail sales in Australia from 2014 to 2019
- Current and preferred methods of online payment in the United Arab Emirates in 4th quarter 2012
- Cost distribution of delivery to Europe among leading online retailers in the United Kingdom (UK) in 2013*
- Regional distribution of international e-commerce sales by United Kingdom (UK) retailers in 2012 and 2020 (in billion GBP)
Premium Statistics
- Retail e-commerce sales including digital services in the United States from 2014 to 2021 (in billion U.S. dollars)
- Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars)
- Year-on-year revenue growth of leading e-retail categories in the United States in 2017
- U.S. electronic shopping and mail-order house sales from 2003 to 2016 (in million U.S. dollars)
- U.S. customer satisfaction with online retail from 2000 to 2017 (index score)
- Most popular online marketplaces according to online sellers in the United States as of January 2017 (index rating)
- Leading e-retailers in the United States in 2017, ranked by e-commerce sales (in billion U.S. dollars)
- Year-on-year growth of leading e-retailers in the United States in 2017
- Fastest-growing e-retailers in the United States in 2017, based on year-on-year e-commerce sales growth
- Leading retail chains in the United States in 2017, ranked by e-commerce sales (in million U.S. dollars)
- Leading web-only merchants in the United States in 2017, ranked by e-commerce sales (in million U.S. dollars)
- Most popular mobile shopping apps in the United States as of February 2018, by monthly users (in millions)
- Market reach of the most popular Android retail apps in the United States as of September 2017
- Market reach of the most popular Apple iOS retail apps in the United States as of September 2017
- Number of digital buyers in the United States from 2013 to 2021 (in millions)
- Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime members as September 2017 (in U.S. dollars)
- Primary attitude toward shopping via social media sites or buy buttons according to internet users in the United States as of April 2016
- How did you perform the following shopping-related activities on your smartphone in the past three months?
- Mobile retail e-commerce sales in the United States from 2013 to 2021 (in billion U.S. dollars)
- Retail m-commerce sales via smartphone in the United States from 2014 to 2021 (in billion U.S. dollars)
- Retail m-commerce sales via tablets in the United States from 2017 to 2021 (in billion U.S. dollars)
- Most popular features of retail brand apps according to digital shoppers in the United States as of February 2017
- Forecast of e-commerce share of total retail sales in Sweden from 2015 to 2018*
- Forecast of the E-commerce share of total retail sales in Russia from 2015 to 2018
- E-commerce share of total retail sales in Spain from 2014 to 2019
- E-commerce share of total retail sales in Germany from 2014 to 2016
- Leading attributes of large e-commerce retailers according to consumers in Canada as of January 2014*
- Consumer use of retail websites in Canada in 2016, by category
- Advertising expenditure in the e-commerce sector in Germany from 2000 to 2017 (in million euros)
- Monthly sales share of international footwear brands on Tmall in China as of 2014
- Forecast for the number of users in the e-commerce market segment toys and baby/ toddler products in Germany from 2016 to 2022 (in millions)
- Degree of difficulties encountered by French companies due to the adaptation of product labeling during online sales in other EU countries in 2014 *
- Can you tell me if it has been a problem dealing with your suppliers allowance to use a third platform to sell your products/services?
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.