This statistic shows the percentage of e-commerce in total retail sales in the United States from 2010 to 2018, by quarter. In the most recently reported quarter the share of e-commerce in total U.S. retail sales was 9.5 percent, up from 8.5 percent from the corresponding quarter in the previous year.
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Share of e-commerce sales in total U.S. retail sales 2010-2018
Quarterly share of e-commerce sales of total U.S. retail sales from 1st quarter 2010 to 1st quarter 2018
This statistic shows the percentage of e-commerce in total retail sales in the United States from 2010 to 2018, by quarter. In the most recently reported quarter the share of e-commerce in total U.S. retail sales was 9.5 percent, up from 8.5 percent from the corresponding quarter in the previous year.
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| Percentage of e-commerce sales | |
|---|---|
| Q1 '10 | 4.2% |
| Q2 '10 | 4.4% |
| Q3 '10 | 4.6% |
| Q4 '10 | 4.6% |
| Q1 '11 | 4.7% |
| Q2 '11 | 4.8% |
| Q3 '11 | 4.9% |
| Q4 '11 | 5.1% |
| Q1 '12 | 5.1% |
| Q2 '12 | 5.3% |
| Q3 '12 | 5.4% |
| Q4 '12 | 5.5% |
| Q1 '13 | 5.6% |
| Q2 '13 | 5.8% |
| Q3 '13 | 5.9% |
| Q4 '13 | 6.1% |
| Q1 '14 | 6.2% |
| Q2 '14 | 6.3% |
| Q3 '14 | 6.5% |
| Q4 '14 | 6.6% |
| Q1 '15 | 6.9% |
| Q2 '15 | 7.1% |
| Q3 '15 | 7.3% |
| Q4 '15 | 7.5% |
| Q1 '16 | 7.8% |
| Q2 '16 | 8% |
| Q3 '16 | 8.2% |
| Q4 '16 | 8.2% |
| Q1 '17 | 8.5% |
| Q2 '17 | 8.9% |
| Q3 '17 | 9.1% |
| Q4 '17 | 9.1% |
| Q1 '18* | 9.5% |
| Percentage of e-commerce sales | |
|---|---|
| Q1 '10 | 4.2% |
| Q2 '10 | 4.4% |
| Q3 '10 | 4.6% |
| Q4 '10 | 4.6% |
| Q1 '11 | 4.7% |
| Q2 '11 | 4.8% |
| Q3 '11 | 4.9% |
| Q4 '11 | 5.1% |
| Q1 '12 | 5.1% |
| Q2 '12 | 5.3% |
| Q3 '12 | 5.4% |
| Q4 '12 | 5.5% |
| Q1 '13 | 5.6% |
| Q2 '13 | 5.8% |
| Q3 '13 | 5.9% |
| Q4 '13 | 6.1% |
| Q1 '14 | 6.2% |
| Q2 '14 | 6.3% |
| Q3 '14 | 6.5% |
| Q4 '14 | 6.6% |
| Q1 '15 | 6.9% |
| Q2 '15 | 7.1% |
| Q3 '15 | 7.3% |
| Q4 '15 | 7.5% |
| Q1 '16 | 7.8% |
| Q2 '16 | 8% |
| Q3 '16 | 8.2% |
| Q4 '16 | 8.2% |
| Q1 '17 | 8.5% |
| Q2 '17 | 8.9% |
| Q3 '17 | 9.1% |
| Q4 '17 | 9.1% |
| Q1 '18* | 9.5% |
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This statistic shows the percentage of e-commerce in total retail sales in the United States from 2010 to 2018, by quarter. In the most recently reported quarter the share of e-commerce in total U.S. retail sales was 9.5 percent, up from 8.5 percent from the corresponding quarter in the previous year.
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- Release date
- May 2018
- Region
- United States
- Survey time period
- Q1 2010 to Q1 2018
- Special properties
- adjusted data
- Supplementary notes
-
*Preliminary
Estimates are based on data from the Monthly Retail Trade Survey and administrative records. Unless otherwise specified, all estimates are revised based on the 2014 Annual Retail Trade Survey and the final results from the 2012 Economic Census
More information
- Region
- United States
- Survey time period
- Q1 2010 to Q1 2018
- Special properties
- adjusted data
- Supplementary notes
-
*Preliminary
Estimates are based on data from the Monthly Retail Trade Survey and administrative records. Unless otherwise specified, all estimates are revised based on the 2014 Annual Retail Trade Survey and the final results from the 2012 Economic Census
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Statistics on "E-commerce in the United States"
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- Distribution of online shoppers in the United States as of December 2017, by genderDistribution of U.S. online shoppers 2017, by gender
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- Which of the following channels do you use today when researching products from an online retailer?U.S. shopper online retail research channels 2017
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- Devices used to research and complete online purchase according to online shoppers in the United States as of February 2017Online research and shopping device preferences in the U.S. 2017
- How did you perform the following shopping-related activities on your smartphone in the past three months?Leading smartphone shopping activities in the U.S. 2015, by channel
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- Conversion rate of online shoppers in the United States as of 1st quarter 2018, by deviceU.S. online shopper conversion rate 2018, by device
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- U.S. mobile retail commerce sales as percentage of retail e-commerce sales from 2017 to 2021U.S. mobile retail commerce sales share 2017-2021
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- Retail m-commerce sales via tablets in the United States from 2017 to 2021 (in billion U.S. dollars)U.S. tablet retail m-commerce revenue 2017-2021
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