E-commerce in total U.S. retail sales 2022

In the fourth quarter of 2022, the share of e-commerce in total U.S. retail sales was 14.7 percent and more than doubled in 2021, where e-commerce sales amounted to 12.9 percent of total retail sales in the holiday quarter.

Percentage of e-commerce in total retail sales in the United States in 4th quarter from 2010 to 2022

Characteristic	Estimated share of e-commerce in total sales
Q4 '22	14.7%
Q4 '21	14.6%
Q4 '20	13.6%
Q4 '19	11.3%
Q4 '18	10.1%
Q4 '17	9.1%
Q4 '16	8.2%
Q4 '15	7.5%
Q4 '14	6.6%
Q4 '13	6.1%
Q4 '12	5.5%
Q4 '11	5.1%
Q4 '10	4.6%

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Release date

February 2023

More information

Region

United States

Survey time period

Q4 2010 to Q4 2022

Special properties

adjusted data

Supplementary notes

*Preliminary
Estimates are based on data from the Monthly Retail Trade Survey and administrative records.

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