Percentage of e-commerce in total U.S. Q4 retail sales 2010-2018

Percentage of e-commerce in total U.S. retail sales in 4th quarter from 2010 to 2018

Percentage of e-commerce in total U.S. Q4 retail sales 2010-2018 This statistic shows the estimated U.S. total and e-commerce figures of U.S. retail in the fourth quarter of 2010 to 2018. In the fourth quarter of 2010, the share of e-commerce in total U.S. retail sales was 4.6 percent and more than doubled in 2018, where e-commerce sales amounted to 9.9 percent of total retail sales in the holiday quarter.
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Percentage of e-commerce in total U.S. retail sales in 4th quarter from 2010 to 2018

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Estimated share of e-commerce in total sales
Q4 '189.9%
Q4 '179.1%
Q4 '168.2%
Q4 '157.5%
Q4 '146.6%
Q4 '136.1%
Q4 '125.5%
Q4 '115.1%
Q4 '104.6%
Estimated share of e-commerce in total sales
Q4 '189.9%
Q4 '179.1%
Q4 '168.2%
Q4 '157.5%
Q4 '146.6%
Q4 '136.1%
Q4 '125.5%
Q4 '115.1%
Q4 '104.6%
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This statistic shows the estimated U.S. total and e-commerce figures of U.S. retail in the fourth quarter of 2010 to 2018. In the fourth quarter of 2010, the share of e-commerce in total U.S. retail sales was 4.6 percent and more than doubled in 2018, where e-commerce sales amounted to 9.9 percent of total retail sales in the holiday quarter.
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Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
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