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Percentage of e-commerce in total U.S. Q4 retail sales 2010-2018
Percentage of e-commerce in total U.S. Q4 retail sales 2010-2018
Percentage of e-commerce in total U.S. retail sales in 4th quarter from 2010 to 2018
by J. Clement,
last edited
Mar 13, 2019
This statistic shows the estimated U.S. total and e-commerce figures of U.S. retail in the fourth quarter of 2010 to 2018. In the fourth quarter of 2010, the share of e-commerce in total U.S. retail sales was 4.6 percent and more than doubled in 2018, where e-commerce sales amounted to 9.9 percent of total retail sales in the holiday quarter.
Percentage of e-commerce in total U.S. retail sales in 4th quarter from 2010 to 2018
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| Estimated share of e-commerce in total sales | |
|---|---|
| Q4 '18 | 9.9% |
| Q4 '17 | 9.1% |
| Q4 '16 | 8.2% |
| Q4 '15 | 7.5% |
| Q4 '14 | 6.6% |
| Q4 '13 | 6.1% |
| Q4 '12 | 5.5% |
| Q4 '11 | 5.1% |
| Q4 '10 | 4.6% |
| Estimated share of e-commerce in total sales | |
|---|---|
| Q4 '18 | 9.9% |
| Q4 '17 | 9.1% |
| Q4 '16 | 8.2% |
| Q4 '15 | 7.5% |
| Q4 '14 | 6.6% |
| Q4 '13 | 6.1% |
| Q4 '12 | 5.5% |
| Q4 '11 | 5.1% |
| Q4 '10 | 4.6% |
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by J. Clement,
last edited
Mar 13, 2019
This statistic shows the estimated U.S. total and e-commerce figures of U.S. retail in the fourth quarter of 2010 to 2018. In the fourth quarter of 2010, the share of e-commerce in total U.S. retail sales was 4.6 percent and more than doubled in 2018, where e-commerce sales amounted to 9.9 percent of total retail sales in the holiday quarter.
- Show sources information
- Show publisher information
- Release date
- March 2019
- Region
- United States
- Survey time period
- Q4 2010 to 2018
- Special properties
- adjusted data
- Supplementary notes
- Estimates are based on data from the Monthly Retail Trade Survey and administrative records.
Free access to basic statistics
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- Q4 2010 to 2018
- Special properties
- adjusted data
- Supplementary notes
- Estimates are based on data from the Monthly Retail Trade Survey and administrative records.
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018Holiday e-commerce share of total U.S. retail sales 2014-2018
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)U.S. holiday season retail e-commerce sales 2018, by online shopping day
- Online retail revenue during Cyber Five in the United States in 2018, by device (in billion U.S. dollars)U.S. Cyber Five online retail revenue 2018, by device
- Distribution of holiday season e-commerce revenue in the United States in 2018, by deviceShare of U.S. holiday season e-commerce spending 2018, by device
- Average order value of holiday season e-commerce sales in the United States in 2018 (in U.S. dollars)U.S. holiday shopping AOV 2018
- Online holiday shopping conversion rate in the United States in 2018, by deviceU.S. holiday season e-commerce conversion rate 2018, by device
- Online retail
The most important statistics
- Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2019 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2019
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2018
- Number of holiday season workers at Amazon in the United States from 2012 to 2018U.S. Amazon holiday season workforce 2012-2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Consumer behavior
The most important statistics
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- If you are shopping online for gifts, what websites do you plan to use?Projected website usage for U.S. online holiday gift shopping 2018
- Do you plan to use social media sites to assist in your holiday shopping?U.S. usage of social media while holiday shopping 2018
- If you consulted social media for holiday gift ideas, where did you primarily look?North American shoppers holiday shopping social media inspiration as of January 2018
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Preferred Black Friday shopping channels according to consumers in selected countries in 2018Preferred Black Friday shopping channels in key markets 2018
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in householdShare of U.S. consumers shopping online on Black Friday 2017, by household size
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in householdShare of U.S. consumers shopping online on Black Friday 2017, by presence of children
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)Cyber Monday: U.S. online spending 2014-2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by genderLikelihood of U.S. online shopping on Cyber Monday 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanityLikelihood of U.S. online shopping on Cyber Monday 2017, by urbanity
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Denmark: holiday retail e-commerce sales 2012-2013
- Total and e-commerce U.S. retail trade sales 2000-2017
- E-commerce as share of total U.S. retail sales 2000-2016
- U.S. holiday season desktop retail e-commerce sales 2005-2017
- Most popular time to do holiday shopping U.S. 2017
- Share of Americans who mostly shop for holiday gifts in December, by generation 2017
- Online retail revenue in France 2012-2018
- Tourism and leisure: conversion rate of e-commerce sites France Q2 2016
- Expected developments in retail in the United Kingdom (UK)
- POS and e-ecommerce revenue in the Netherlands 2018-2022
- Share of retail sales in the United States as of 2017, by sales channel
- Retail sales: conversion rate of e-commerce websites in France Q2 2016
- POS and e-ecommerce revenue in Belgium 2018-2022
- Retail trade: shopping basket abandonment rate in France Q4 2015
- Leading retail websites in Sweden as of August 2013, based on visitors
Studies
- E-commerce in the United Kingdom (UK)
- Holiday season e-commerce in the United States
- E-commerce in Poland
- E-commerce in Indonesia
- E-commerce worldwide
- E-commerce in Italy
- E-commerce in Japan
- E-commerce in India
- E-commerce in Brazil
- E-commerce in Argentina
- E-commerce in South Korea
- E-commerce in Spain
- E-commerce in Denmark
- E-commerce in the United States
- E-commerce in the Nordics
Statistics on "Holiday season e-commerce in the United States"
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)
- Online retail revenue during Cyber Five in the United States in 2018, by device (in billion U.S. dollars)
- Distribution of holiday season e-commerce revenue in the United States in 2018, by device
- Average order value of holiday season e-commerce sales in the United States in 2018 (in U.S. dollars)
- Online holiday shopping conversion rate in the United States in 2018, by device
- Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2019 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)
- Number of holiday season workers at Amazon in the United States from 2012 to 2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- If you are shopping online for gifts, what websites do you plan to use?
- Do you plan to use social media sites to assist in your holiday shopping?
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Reasons consumers in the United States did not make a purchase during Thanksgiving weekend in November 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which shoppers in the United States plan to use their smartphone while holiday shopping as of September 2018
- Ways in which shoppers in the United States plan to use their tablet while holiday shopping as of September 2018
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Ways in which holiday shoppers use their smartphones or wearable devices to shop digitally in the United States as of July 2018
- Preferred Black Friday shopping channels according to consumers in selected countries in 2018
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanity
- Christmas retail e-commerce sales in Denmark in 2012 and 2013 (in billion Danish DKK)
- Total and e-commerce value of U.S. retail trade sales from 2000 to 2017 (in billion U.S. dollars)
- E-commerce as percentage of total retail sales in the United States from 2000 to 2016
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)
- When U.S. consumers did most of their holiday season gift shopping in 2017
- Share of U.S. consumers who did most of their holiday shopping between Cyber Monday and Christmas 2017, by generation
- E-commerce revenue in France from 2012 to 2018 (in billions of US dollars)
- Conversion rate of e-commerce sites in the tourism and leisure sector in France in the second quarter of 2016 *
- Thinking ahead the next five years, do you agree/disagree with the following statements? How is your store concept developing...
- Total POS (points of sales) and e-commerce revenue in the Netherlands in 2018, with a forecast for 2022 (in billion U.S. dollars)
- Retail sales share in the United States as of 2017, by sales channel
- Conversion rate of e-commerce sites in the retail sector in France in the 2nd quarter of 2016*
- Total POS (points of sales) and e-commerce revenue in Belgium in 2018, with a forecast for 2022 (in billion U.S. dollars)
- Shopping basket abandonment rate in the French retail sector in the fourth quarter of 2015
- Most popular retail websites in Sweden as of August 2013, based on unique visitors (in 1,000s)
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