This statistic shows the estimated U.S. total and e-commerce figures of U.S. retail in the fourth quarter of 2010 to 2017. In the fourth quarter of 2010, the share of e-commerce in total U.S. retail sales was 4.6 percent and almost doubled in 2017, where e-commerce sales amounted to 9.1 percent of total retail sales in the holiday quarter.
Percentage of e-commerce in total U.S. retail sales in 4th quarter from 2010 to 2017
This statistic shows the estimated U.S. total and e-commerce figures of U.S. retail in the fourth quarter of 2010 to 2017. In the fourth quarter of 2010, the share of e-commerce in total U.S. retail sales was 4.6 percent and almost doubled in 2017, where e-commerce sales amounted to 9.1 percent of total retail sales in the holiday quarter.
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| Estimated share of e-commerce in total sales | |
|---|---|
| Q4 '10 | 4.6% |
| Q4 '11 | 5.1% |
| Q4 '12 | 5.5% |
| Q4 '13 | 6.1% |
| Q4 '14 | 6.6% |
| Q4 '15 | 7.5% |
| Q4 '16 | 8.2% |
| Q4 '17 | 9.1% |
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