U.S. bottled water market
The United States has the biggest consumer market for bottled water worldwide. The widely consumed beverage is regulated by the U.S. Food and Drug Administration (FDA). According to the FDA, bottled water is intended for human consumption and comes sealed in a bottle or similar containers with no additional ingredients. Bottled water can be either carbonated or not.
Still water has no added carbonation. The non-bubbly beverage is mostly found in larger containers in the retail aisles, but smaller bottles or containers are also available. Bottled sparkling water combines convenient and healthy characteristics for consumers in the United States. These characteristics were supported by marketers and advertisers trying to set up the image that bottled water is safer than its counterpart tap water. Mostly unknown to the public is that some bottled waters also come from municipal sources. Before it is bottled, it will be treated by distillation, reverse osmosis, filtration or ozonation.
Top selling still bottled water brands competing in the U.S. market are Dasani, Aquafina, Nestlé Pure Life and Glaceau Smart Water. Those brands can be easily attributed to the biggest bottled water companies such as PepsiCo, the Coca-Cola Company and Nestlé Waters. Apart from private label products, these three key players captured all sales in the top five ranking for bottled still water in 2016. The bottled water brands Dasani and Glaceau are owned by Atlanta-based Coca-Cola.