Benefits of social media marketing worldwide 2023

Leading benefits of using social media for marketing purposes worldwide as of January 2023

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Release date

June 2023

Region

Worldwide

Survey time period

January 2022

Number of respondents

2,133 respondents

Special properties

55% of the participants live in the US, 5% in the UK, 5% in Canada, 4% in India and 3% in Australia. For 43% of marketers surveyed, social media is their primary responsibility. And 63% of marketers work in B2C, 37% in B2B.

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Social media advertising and marketing worldwide "

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