About This Statistic
The statistic shows the answers given by marketers regarding how social media marketing benefited their business as of January 2016. During the survey, 58 percent of marketers stated that social media marketing had improved their businesses' search rankings. In the same survey, 90 percent of marketers stated they used social media to market their businesses. The estimated global social media ad spend amounted to 32.9 billion U.S. dollars in 2016.