Sales of the leading 10 instant coffee brands of the U.S. 2010

This graph shows the sales of the leading 10 instant coffee brands of the United States in 2010. Folgers was the top ranked instant coffee brand of the United States with about USD 90.4 million worth of sales in 2010.

Instant coffee

Instant coffee belongs to the general coffee category. The dried coffee extract is packaged as soluble powder. By pouring boiling water over the dry mixture, you will get a hot coffee beverage which you can enjoy instantly. Alternative terms used for instant coffee are coffee powder or soluble coffee. Instant coffee contains caffeine or can be decaffeinated. The product category is known for its long shelf life and convenient preparation making it a popular beverage among many age groups.

Coffee is rated among the most popular beverages worldwide. Recent trends of the coffee market include an increased out of home demand and convenient ways for enjoying their coffee.

In the retail aisles, consumers can pick top instant coffee brands such as Folgers, Nescafé Taster’s Choice, Nescafé Clasico or Maxwell House. Folgers is owned by the J.M. Smucker Company which produces a large variety of food products such as peanut butter, fruit spreads and ice cream toppings. The Orrville-based company purchased the Folgers coffee brand from Procter & Gamble in 2008. In addition, the company was rated among the leading single cup coffee vendors in 2012. Further leading instant coffee vendors include Nestlé USA and the Kraft Food Group. A similar picture emerges for the instant decaffeinated coffee supply, whereas the same instant decaf coffee vendors dominate the market. Nestlé USA is a division of Swiss-based Nestlé S.A. In the coffee segment, the company is widely known for its billion dollar brands Nescafé and Nespresso.

Sales of the leading 10 instant coffee brands of the United States in 2010

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Release date

April 2011


United States

Survey time period

January 2010 to January 2011

Supplementary notes

Total U.S. sales through food, drug and mass channels (excluding Walmart) for the 52 weeks ended January 23, 2011.

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