Dry dog food market share of leading brands in the U.S. 2017

Private label brands accounted for around 15.2 percent of dry dog food sales in the United States for the 52 weeks ending January 22, 2017. This amounted to approximately 769 million U.S. dollars’ worth of sales. Pedigree and Purina Dog Chow were the leading two named brands when it came to market share, accounting for 10.9 and 9.4 percent respectively.

What are private label brands?

Generally, private label brands are seen as a cheaper alternative to well-known national or international brands. They are products which are manufactured by a third-party company and sold under another company’s brand name. Some private label brands are managed exclusively by a company for sale in a specific chain of stores. These products are called store brands. Based on sales, milk was the leading private label product in supermarkets in 2017 in the United States.

Dog food brands

When asked which brands they buy regularly, some 51 percent of dog owners stated that they bought Purina frequently in 2017. Purina also came out on top when dog owners were questioned on their familiarity with different dog brands.

Market share of the leading brands for dry dog food in the United States in 2017, based on sales

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

April 2017

Region

United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Pet food in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.