Dry dog food market share of leading brands in the U.S. 2017

Market share of the leading brands for dry dog food in the United States in 2017, based on sales

Dry dog food market share of leading brands in the U.S. 2017 Private label brands accounted for around 15.2 percent of dry dog food sales in the United States for the 52 weeks ending January 22, 2017. This amounted to approximately 769 million U.S. dollars’ worth of sales. Pedigree and Purina Dog Chow were the leading two named brands when it came to market share, accounting for 10.9 and 9.4 percent respectively.
What are private label brands?

Generally, private label brands are seen as a cheaper alternative to well-known national or international brands. They are products which are manufactured by a third-party company and sold under another company’s brand name. Some private label brands are managed exclusively by a company for sale in a specific chain of stores. These products are called store brands. Based on sales, milk was the leading private label product in supermarkets in 2017 in the United States.

Dog food brands

When asked which brands they buy regularly, some 51 percent of dog owners stated that they bought Purina frequently in 2017. Purina also came out on top when dog owners were questioned on their familiarity with different dog brands.
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Market share of the leading brands for dry dog food in the United States in 2017, based on sales

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Market share
Private label15.2%
Pedigree10.9%
Purina Dog Chow9.4%
Purina One Smartblend6.8%
Iams Proactive Health5.5%
Rachael Proactive Health4.2%
Purina Beneful Healthy Weight3.7%
Kibbles'n Bits3.6%
Purina Beneful3.5%
Purina One Smartblend True Instinct2.1%
Market share
Private label15.2%
Pedigree10.9%
Purina Dog Chow9.4%
Purina One Smartblend6.8%
Iams Proactive Health5.5%
Rachael Proactive Health4.2%
Purina Beneful Healthy Weight3.7%
Kibbles'n Bits3.6%
Purina Beneful3.5%
Purina One Smartblend True Instinct2.1%
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Private label brands accounted for around 15.2 percent of dry dog food sales in the United States for the 52 weeks ending January 22, 2017. This amounted to approximately 769 million U.S. dollars’ worth of sales. Pedigree and Purina Dog Chow were the leading two named brands when it came to market share, accounting for 10.9 and 9.4 percent respectively.
What are private label brands?

Generally, private label brands are seen as a cheaper alternative to well-known national or international brands. They are products which are manufactured by a third-party company and sold under another company’s brand name. Some private label brands are managed exclusively by a company for sale in a specific chain of stores. These products are called store brands. Based on sales, milk was the leading private label product in supermarkets in 2017 in the United States.

Dog food brands

When asked which brands they buy regularly, some 51 percent of dog owners stated that they bought Purina frequently in 2017. Purina also came out on top when dog owners were questioned on their familiarity with different dog brands.
Show more
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