Market share of the leading brands for dry dog food in the United States in 2017, based on sales

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Market share
Private label15.2%
Purina Dog Chow9.4%
Purina One Smartblend6.8%
Iams Proactive Health5.5%
Rachael Proactive Health4.2%
Purina Beneful Healthy Weight3.7%
Kibbles'n Bits3.6%
Purina Beneful3.5%
Purina One Smartblend True Instinct2.1%

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This graph shows the market share of the leading dry dog food brands in the United States in 2017, based on generated sales. In that year, private labels accounted for a market share of about 15.2 percent of U.S. dry dog food sales.
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Release date
April 2017
United States
Survey time period
52 weeks ended January 22, 2017
Supplementary notes
Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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