During the latest annual survey in 2025, it was found that ** percent of US consumers listened to audio podcasts or watched video podcasts. For the first time, the study covered both audio and video podcast consumption, in contrast to previous studies which only surveyed audio consumption. Format aside, podcasts have grown increasingly popular in recent years, with the percentage of U.S. consumers saying that they had ever consumed a podcast more than ******** over the last decade.
*New definition starting in 2013. One definition of Podcasting is downloading various types of online audio and video programs or shows, in the form of digital files you can listen to or view at any time you choose. Some examples of Podcasting might include a talk show or a hosted music program. Podcasting does NOT refer to the downloading of individual MP3s or songs or movies.
**Beginning in 2025, the data reflects both listening to podcasts, and watching video podcasts.
The survey was offered in both, English and Spanish.
The data was weighted to national 12+ U.S. population figures.
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Radio World. (March 24, 2025). Percentage of consumers who have ever watched or listened to podcasts in the United States from 2006 to 2025 [Graph]. In Statista. Retrieved October 26, 2025, from https://www.statista.com/statistics/188955/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006/
Radio World. "Percentage of consumers who have ever watched or listened to podcasts in the United States from 2006 to 2025." Chart. March 24, 2025. Statista. Accessed October 26, 2025. https://www.statista.com/statistics/188955/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006/
Radio World. (2025). Percentage of consumers who have ever watched or listened to podcasts in the United States from 2006 to 2025. Statista. Statista Inc.. Accessed: October 26, 2025. https://www.statista.com/statistics/188955/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006/
Radio World. "Percentage of Consumers Who Have Ever Watched or Listened to Podcasts in The United States from 2006 to 2025." Statista, Statista Inc., 24 Mar 2025, https://www.statista.com/statistics/188955/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006/
Radio World, Percentage of consumers who have ever watched or listened to podcasts in the United States from 2006 to 2025 Statista, https://www.statista.com/statistics/188955/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006/ (last visited October 26, 2025)
Percentage of consumers who have ever watched or listened to podcasts in the United States from 2006 to 2025 [Graph], Radio World, March 24, 2025. [Online]. Available: https://www.statista.com/statistics/188955/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006/
