This statistics displays the amount of U.S. dollars spent on advertising in U.S. subscription TV in 2011, broken down by ad category. Ranked third is the insurance sector with 1.33 billion U.S. dollars.
U.S. subsciption TV* advertising expenditure in 2011, by ad categories
(in million U.S. dollars)
Characteristic
Expenditure in U.S. million dollars
Automotive
1,771.7
Restaurants
1,399.15
Insurance
1,325.31
Toiletries & Cosmetics
1,156.58
Communications / Telecommunications
1,155.23
Food and Food Products
1,077.67
Motion Pictures
1,044.17
Financial
948.81
Games, Toys and Hobbycraft
793.24
Medicines and Remedies (excluding Rx prescriptions)
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Television Bureau of Advertising. (June 14, 2012). U.S. subsciption TV* advertising expenditure in 2011, by ad categories (in million U.S. dollars) [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/189804/us-advertising-expenditure-subscription-television-categories-2009/?__sso_cookie_checker=failed
Television Bureau of Advertising. "U.S. subsciption TV* advertising expenditure in 2011, by ad categories (in million U.S. dollars)." Chart. June 14, 2012. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/189804/us-advertising-expenditure-subscription-television-categories-2009/?__sso_cookie_checker=failed
Television Bureau of Advertising. (2012). U.S. subsciption TV* advertising expenditure in 2011, by ad categories (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/189804/us-advertising-expenditure-subscription-television-categories-2009/?__sso_cookie_checker=failed
Television Bureau of Advertising. "U.S. Subsciption Tv* Advertising Expenditure in 2011, by Ad Categories (in Million U.S. Dollars)." Statista, Statista Inc., 14 Jun 2012, https://www.statista.com/statistics/189804/us-advertising-expenditure-subscription-television-categories-2009/?__sso_cookie_checker=failed
Television Bureau of Advertising, U.S. subsciption TV* advertising expenditure in 2011, by ad categories (in million U.S. dollars) Statista, https://www.statista.com/statistics/189804/us-advertising-expenditure-subscription-television-categories-2009/?__sso_cookie_checker=failed (last visited February 08, 2025)
U.S. subsciption TV* advertising expenditure in 2011, by ad categories (in million U.S. dollars) [Graph], Television Bureau of Advertising, June 14, 2012. [Online]. Available: https://www.statista.com/statistics/189804/us-advertising-expenditure-subscription-television-categories-2009/?__sso_cookie_checker=failed
