The graph shows the change in TV advertising spending in selected formats in the United States in September 2017. National broadcast TV advertising decreased by five percent in September 2017 versus September 2016, while local TV advertising grew by 14 percent year on year.
Change in TV advertising spending in selected formats in the United States in September 2017
The source provides the following information: "Standard Media Index gets it data directly from the traffic computers at media agencies representing about 60% of U.S. spending."
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MediaPost. (October 25, 2017). Change in TV advertising spending in selected formats in the United States in September 2017 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/?__sso_cookie_checker=failed
MediaPost. "Change in TV advertising spending in selected formats in the United States in September 2017." Chart. October 25, 2017. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/?__sso_cookie_checker=failed
MediaPost. (2017). Change in TV advertising spending in selected formats in the United States in September 2017. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/?__sso_cookie_checker=failed
MediaPost. "Change in Tv Advertising Spending in Selected Formats in The United States in September 2017." Statista, Statista Inc., 25 Oct 2017, https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/?__sso_cookie_checker=failed
MediaPost, Change in TV advertising spending in selected formats in the United States in September 2017 Statista, https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/?__sso_cookie_checker=failed (last visited February 15, 2025)
Change in TV advertising spending in selected formats in the United States in September 2017 [Graph], MediaPost, October 25, 2017. [Online]. Available: https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/?__sso_cookie_checker=failed