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Leading digital video ad categories in the U.S. 2015, by impressions

Leading digital video advertising categories in the United States in 4th quarter 2015, by share of impressions

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Release date

February 2016

Region

United States

Survey time period

Q4 2015

Special properties

Consumer goods is a combination of CPG and Food and Beverage ad categories

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Statistics on " Online video in the United States "

Statistics on Online video in the United States

Overview

6

Platform benchmarks

8

User engagement

8

Video streaming on-demand

8

Social video platforms

6

Live streaming

8

Mobile video apps

7

Spotlight: online video advertising

6

Further related statistics

15
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