About This Statistic
The statistic contains figures on digital lead generation advertising spending in the United States in 2015, as well as a forecast until 2020. The source projected that the spend would amount to 1.95 billion U.S. dollars in 2017. In a survey of B2B marketers it was found that company website and SEO were the most effective lead generation tactics. In the franchise sector, social media and SEO were picked.