In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars. Total digital ad spending in the U.S. stood at 189 billion U.S., which gives lead generation a share of roughly two percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.), & PwC. (April 15, 2022). Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/
IAB (U.S.), und PwC. "Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars)." Chart. April 15, 2022. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/
IAB (U.S.), PwC. (2022). Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/
IAB (U.S.), and PwC. "Digital Lead Generation Advertising Spending in The United States from 2018 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/
IAB (U.S.) & PwC, Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/ (last visited October 13, 2024)
Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars) [Graph], IAB (U.S.), & PwC, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/