Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowIn 2022, Ben & Jerry’s was the leading ice cream brand in the United States, based on sales of 911 million U.S. dollars. The displayed data covers the 52 weeks ending on September 4, 2022. As impressive as the performance of Ben & Jerry’s is, private-label products made even more sales. Taken together, these products achieved a sales value of 1.3 billion U.S. dollars. Considering the total U.S. ice cream market generated a revenue of 19.1 billion U.S. dollars, this is still just a scoop full even if it’s the biggest.
Brands' unit sales somewhat mirror the sales values of the sector. Private-label once again leads Ben & Jerry’s. However, the distance between branded offers and private-label products is much larger. Private-label products sell 410 million units annually, which is over double Ben & Jerry’s 182 million units sold. Ben & Jerry’s is number one in popularity among consumers. Leading Breyer’s and Blue Bunny in second and third place, respectively.
Ice cream is a part of the frozen dessert category and serves as an indulgent snack for those with a sweet tooth. Ice cream comes in a large variety of styles, ranging from regular ice cream to low-fat ice cream. There are fruity and creamy options available, or a combination of both. In recent years, lactose-free and sugar-reduced options have also become a mainstay of the industry. The retail price of ice cream products such as pre-pack, bulk, and regular ice cream has recently reached new heights. Prices have doubled compared to 1995 values. Still, consumers eat about 11.4 kilograms of ice cream annually.
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