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Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model

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Online advertising revenue in the U.S. from 2004 to 2017, by pricing model The statistic above shows a breakdown of U.S. online advertising revenue by the pricing model that was used between 2004 and 2017. Performance based pricing is the most prevalent pricing model with 62 percent of total online ad revenue in 2017.
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HybridCPM*Performance
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Exclusive Premium statistic

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Description Source More information
The statistic above shows a breakdown of U.S. online advertising revenue by the pricing model that was used between 2004 and 2017. Performance based pricing is the most prevalent pricing model with 62 percent of total online ad revenue in 2017.
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Release date
May 2018
Region
United States
Survey time period
2004 to 2017
Supplementary notes
* CPM stands for cost per mille (per thousand impressions) and is a term typically used in advertising. Figure for 2004 was taken from the Internet Advertising Revenue Report 2010.

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