The statistic above presents the results of a survey carried out among internet users to determine their willingness to pay for e-readers. 31 percent of the respondents stated they were willing to pay between 100 and 150 U.S. dollars for an e-reader.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (December 7, 2010). How much are you willing to spend on an e-reader? [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/190746/willingness-to-pay-for-ereaders-in-the-us/?__sso_cookie_checker=failed
PwC. "How much are you willing to spend on an e-reader?." Chart. December 7, 2010. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/190746/willingness-to-pay-for-ereaders-in-the-us/?__sso_cookie_checker=failed
PwC. (2010). How much are you willing to spend on an e-reader?. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/190746/willingness-to-pay-for-ereaders-in-the-us/?__sso_cookie_checker=failed
PwC. "How Much Are You Willing to Spend on An E-reader?." Statista, Statista Inc., 7 Dec 2010, https://www.statista.com/statistics/190746/willingness-to-pay-for-ereaders-in-the-us/?__sso_cookie_checker=failed
PwC, How much are you willing to spend on an e-reader? Statista, https://www.statista.com/statistics/190746/willingness-to-pay-for-ereaders-in-the-us/?__sso_cookie_checker=failed (last visited February 10, 2025)
How much are you willing to spend on an e-reader? [Graph], PwC, December 7, 2010. [Online]. Available: https://www.statista.com/statistics/190746/willingness-to-pay-for-ereaders-in-the-us/?__sso_cookie_checker=failed