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Potential e-book purchasing at paperback prices in the U.S. in 2010

The statistic above presents the results of a survey among internet users to determine how many e-book they would potentially buy if the e-book price were on par with the price of the corresponding paperback. 34 percent of the respondents stated that they would not buy an e-book if its price were as high as that of the paperback edition.

How many e-books would you buy in one year if the price for one e-book is on par with the corresponding paperback?

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Release date



United States

Survey time period

May 2010

Number of respondents

> 1000

Age group

18-65 years

Method of interview

Online panel

Supplementary notes

The survey sample was selected in a census-representative manner with regard to age, sex and profession.

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