U.S. consumer attitude towards future e-reader purchase in 2010

The statistic above presents the results of a survey among U.S. consumers to determine whether or not they are likely to purchase an e-reader in the future. Twelve percent of the respondents stated that they could not imagine themselves ever buying an e-reader.

Could you imagine buying an e-reader and reading e-books with it in the future?

Share of respondents
I can imagine buying an e-reader but have not made plans yet32%
Maybe, maybe not28%
No, never12%
Rather not12%
I am planning to buy an e-reader within the next 6 months8%
I am planning to buy an e-reader sometime8%
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Source

Release date

2010

Region

United States

Survey time period

May 2010

Number of respondents

> 1000

Age group

18-65 years

Special properties

respondents who do not own an e-reader

Method of interview

Online panel

Supplementary notes

The survey sample was selected in a census-representative manner with regard to age, sex and profession.

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Statistics on "E-books in the United Kingdom (UK)"

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