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Daily reach of radio in the U.S. in 2012, by age group

This statistic displays the percentage of the U.S. population reached by radio in 2010 and 2012, broken down by age group. In 2010, radio reached 57.5% of Americans between 18 and 34 year old.

Daily reach* of radio in the U.S. in 2010 and 2012, by age group

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Sources

Release date

June 2012

Region

United States

Survey time period

January 2010 / January 2012 to March 2012

Number of respondents

2010: n = 1,562; 2012: n = 1,433

Age group

13 years and older

Method of interview

Online survey

Supplementary notes

* Share of respondents who used the medium the day prior to the survey.
Figures for 2010 taken from Media Comparisons Study 2010.

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