General Motors: ad spend in the U.S. by medium 2013

This statistic contains a breakdown of General Motors' U.S. advertising expenditure in 2013. General Motors spent 18.4 million U.S. dollars on outdoor advertising in the U.S. in 2013.

General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2014

More information

Region

United States

Survey time period

2013

Special properties

measured media only

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the methodology.

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