In 2023, Verizon invested roughly 3.85 billion U.S. dollars in promoting its products in the United States, ranking among the largest advertisers in the country. Overall, Verizon has annually increased their ad spending since 2017.
The telecommunication industry relies on advertising to appeal to and keep customers, introduce new products and services, and boost brand recognition. In 2023, the advertising budget of the global telecommunication industry was 20.3 billion U.S. dollars.
Advertising spending of Verizon from 2009 to 2023
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Verizon. (January 23, 2024). Advertising spending of Verizon from 2009 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/192054/ad-spending-of-verizon-in-the-us/?__sso_cookie_checker=failed
Verizon. "Advertising spending of Verizon from 2009 to 2023 (in billion U.S. dollars) ." Chart. January 23, 2024. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/192054/ad-spending-of-verizon-in-the-us/?__sso_cookie_checker=failed
Verizon. (2024). Advertising spending of Verizon from 2009 to 2023 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/192054/ad-spending-of-verizon-in-the-us/?__sso_cookie_checker=failed
Verizon. "Advertising Spending of Verizon from 2009 to 2023 (in Billion U.S. Dollars) ." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/192054/ad-spending-of-verizon-in-the-us/?__sso_cookie_checker=failed
Verizon, Advertising spending of Verizon from 2009 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192054/ad-spending-of-verizon-in-the-us/?__sso_cookie_checker=failed (last visited February 09, 2025)
Advertising spending of Verizon from 2009 to 2023 (in billion U.S. dollars) [Graph], Verizon, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/192054/ad-spending-of-verizon-in-the-us/?__sso_cookie_checker=failed