Advertising spending of the U.S. government 2013, by medium
This statistic contains a breakdown of the advertising expenditure of the U.S. government in 2013. The U.S. Government spent 56.4 million U.S. dollars on internet advertising in the U.S.
Advertising - additional information
The range of advertisements has increased in the past several years dramatically, especially with more ways to reach consumers. Whether it is through smartphones or online streaming services, companies have a higher chance of profiting from advertisements and thus are more likely to pay more money more often in order to put an advertisement out on the market. Therefore, the advertising market has slowly been growing year over year, with a continued increase in advertising spending. In 2013, global advertising spending grew by approximately four percent and is expected to grow to roughly six percent by 2016.
Additionally, the surging use of technology has also slowly made digital advertisements more enticing than advertisements in newspapers or on posters. Digital advertising spending worldwide was an estimated 119.8 billion U.S. dollars in 2013, a figure that is expected to continue to increase every year, even reaching almost double its value in 2018.
The types of brands that are advertised are also rather obvious. In the United States in 2013, by far the most advertised brand was AT&T, a cellular company, with over 1.8 billion U.S. dollars spent on advertising. Following AT&T is Verizon, also a cellular company. All other brands are typically related to automobiles, consumer technology (such as phones) and wholesale stores.
Advertising - additional information
The range of advertisements has increased in the past several years dramatically, especially with more ways to reach consumers. Whether it is through smartphones or online streaming services, companies have a higher chance of profiting from advertisements and thus are more likely to pay more money more often in order to put an advertisement out on the market. Therefore, the advertising market has slowly been growing year over year, with a continued increase in advertising spending. In 2013, global advertising spending grew by approximately four percent and is expected to grow to roughly six percent by 2016.
Additionally, the surging use of technology has also slowly made digital advertisements more enticing than advertisements in newspapers or on posters. Digital advertising spending worldwide was an estimated 119.8 billion U.S. dollars in 2013, a figure that is expected to continue to increase every year, even reaching almost double its value in 2018.
The types of brands that are advertised are also rather obvious. In the United States in 2013, by far the most advertised brand was AT&T, a cellular company, with over 1.8 billion U.S. dollars spent on advertising. Following AT&T is Verizon, also a cellular company. All other brands are typically related to automobiles, consumer technology (such as phones) and wholesale stores.
