Advertising spending of PepsiCo in the U.S. 2013

Published by Statista Research Department, Jun 23, 2014
This statistic contains a breakdown of the advertising expenditure of PepsiCo in the United States in 2013. PepsiCo spent 28.8 million U.S. dollars on internet advertising in the U.S. in 2013.

Advertising spending of PepsiCo in the United States in 2013, by medium (in million U.S. dollars)

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Release date

June 2014

Region

United States

Survey time period

2013

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the methodology.

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