This statistic contains a breakdown of the advertising expenditure of the Coca-Cola Company in the United States in 2013. Coca-Cola spent 5.7 million U.S. dollars on newspaper advertising in the U.S.
Advertising spending of the Coca-Cola Company in the United States in 2013, by medium
(in million U.S. dollars)
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (June 23, 2014). Advertising spending of the Coca-Cola Company in the United States in 2013, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/192253/us-ad-spending-of-the-coca-cola-company/
Advertising Age. "Advertising spending of the Coca-Cola Company in the United States in 2013, by medium (in million U.S. dollars) ." Chart. June 23, 2014. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/192253/us-ad-spending-of-the-coca-cola-company/
Advertising Age. (2014). Advertising spending of the Coca-Cola Company in the United States in 2013, by medium (in million U.S. dollars) . Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/192253/us-ad-spending-of-the-coca-cola-company/
Advertising Age. "Advertising Spending of The Coca-cola Company in The United States in 2013, by Medium (in Million U.S. Dollars) ." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/192253/us-ad-spending-of-the-coca-cola-company/
Advertising Age, Advertising spending of the Coca-Cola Company in the United States in 2013, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/192253/us-ad-spending-of-the-coca-cola-company/ (last visited August 15, 2022)
