• Coca-Cola Company: ad spend in the U.S. by medium 2013

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This statistic contains a breakdown of the advertising expenditure of the Coca-Cola Company in the United States in 2013. Coca-Cola spent 5.7 million U.S. dollars on newspaper advertising in the U.S.

Advertising spending of the Coca-Cola Company in the United States in 2013, by medium (in million U.S. dollars)

	Advertising spending in million U.S. dollars
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Source

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Sources

Release date

June 2014

More information

Region

United States

Survey time period

2013

Supplementary notes

The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.