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Advertising spending of the Coca-Cola Company in the United States in 2013, by medium (in million U.S. dollars)

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Coca-Cola Company: ad spend in the U.S. 2013, by medium This statistic contains a breakdown of the advertising expenditure of the Coca-Cola Company in the United States in 2013. Coca-Cola spent 5.7 million U.S. dollars on newspaper advertising in the U.S.
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Advertising spending in million U.S. dollars
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Advertising spending in million U.S. dollars
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Description Source More information
This statistic contains a breakdown of the advertising expenditure of the Coca-Cola Company in the United States in 2013. Coca-Cola spent 5.7 million U.S. dollars on newspaper advertising in the U.S.
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Release date
June 2014
Region
United States
Survey time period
2013
Supplementary notes
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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