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Adoption of social media advertising 2016, by platform

Leading paid social properties used for promotion and advertising worldwide in 2016

Adoption of social media advertising 2016, by platform The statistic shows data on the adoption of social media advertising worldwide as of late 2016, by platform and marketer's type. During a survey, 34 percent of marketers working mainly with business clients stated their organizations used YouTube ads.
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Leading paid social properties used for promotion and advertising worldwide in 2016

Mainly B2CMainly B2BB2B and B2C equally
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Mainly B2CMainly B2BB2B and B2C equally
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Description

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The statistic shows data on the adoption of social media advertising worldwide as of late 2016, by platform and marketer's type. During a survey, 34 percent of marketers working mainly with business clients stated their organizations used YouTube ads.
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Release date
March 2017
Region
Worldwide
Survey time period
late 2016
Number of respondents
nearly 500 in-house and agency marketers
Supplementary notes
Question: Which of the following social properties do you pay to advertise/promote on?
The methodology information comes from this article.
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