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Adoption of social media advertising 2016, by platform
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Adoption of social media advertising 2016, by platform
Leading paid social properties used for promotion and advertising worldwide in 2016
The statistic shows data on the adoption of social media advertising worldwide as of late 2016, by platform and marketer's type. During a survey, 34 percent of marketers working mainly with business clients stated their organizations used YouTube ads.
Leading paid social properties used for promotion and advertising worldwide in 2016
| Mainly B2C | Mainly B2B | B2B and B2C equally | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Mainly B2C | Mainly B2B | B2B and B2C equally | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Description
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The statistic shows data on the adoption of social media advertising worldwide as of late 2016, by platform and marketer's type. During a survey, 34 percent of marketers working mainly with business clients stated their organizations used YouTube ads.
Show more- Show sources information
- Show publisher information
- Release date
- March 2017
- Region
- Worldwide
- Survey time period
- late 2016
- Number of respondents
- nearly 500 in-house and agency marketers
- Supplementary notes
-
Question: Which of the following social properties do you pay to advertise/promote on?
The methodology information comes from this article.
Source
- Show sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- Worldwide
- Survey time period
- late 2016
- Number of respondents
- nearly 500 in-house and agency marketers
- Supplementary notes
-
Question: Which of the following social properties do you pay to advertise/promote on?
The methodology information comes from this article.
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Statistics on "Social media marketing"
- Overview
The most important statistics
- Revenue of selected social media companies from 2014 to 2018 (in million U.S. dollars)Social media: revenue of selected companies 2018
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2017-2023, by device
- Social media advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
- Corporate use
The most important statistics
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017U.S. SMBs: leading ad media 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017U.S. small businesses: entity responsible for social media accounts management 2017
- Objectives & tactics
The most important statistics
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016Share of social media in digital marketing budgets in the U.S. 2013-2016
- Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Effectiveness
The most important statistics
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017Median ROI from direct marketing channels worldwide 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018Ability to measure social media marketing ROI worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Share of global marketers who agree that social media is important to their business as of January 2017Significance of social media marketing worldwide 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Brand & industry performance
The most important statistics
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)Pinterest: most popular retailers 2018, based on number of followers
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Average social brand video view duration as of March 2017, by vertical (in seconds)Social video brand user engagement 2017, by vertical
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by verticalAverage U.S. brand response rate on social media 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2018, by verticalAverage daily Facebook brand posts 2018, by vertical
- Consumer perspective
The most important statistics
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017Perceived relevance of advertising media worldwide 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017Share of U.S. consumers influenced by social media ads to purchase products in 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by incomeU.S. consumers influenced by social media ads to purchase products in 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicityU.S. consumers influenced by social media ads to buy products in 2017, by ethnicity
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Social ad revenue worldwide 2016, by company
- Italy: users opinion on social media adverts 2018, by social medium
- Consumers in the U.S. who click on Facebook ads in 2017, by age
- Share of employers using Facebook to post jobs Australia 2016-2017 by occupation
- Consumers in the U.S. who bought products they saw advertised on Facebook in 2018
- Number of members in Facebook job groups in Australia 2018 by region
- Facebook user attitudes towards ads on the network in the U.S. in 2017
- Selected social networks media ad spend in the U.S. 2016
- Distribution of Facebook advertising worldwide 2013-2014, by ad type
- Growth of social media ad spend in China 2014-2018
- Social media sites used for advertising in the UK in 2013, by type of marketer
- Social network ad spend growth in Asia Pacific 2013-2016
- Social network ad spend per user in North America 2013-2016
- Social media advertising - effectiveness in Q1 2013, by region
- Social network ad spend per user in Western Europe 2013-2016
- Canada: government spend on social media ads for Canada 150 in 2017
- Social network ad spend in Asia Pacific 2013-2016
- Consumer spending resulting from social media ads or recommendations in the UK 2014
- German textile machinery: global export revenue by region 2013 & 2014
- Growth of global construction industry by region 2013
Studies
- Twitter marketing
- Social media marketing
- Facebook marketing
- Social Media Marketing Industry Report 2018
- Social Media Marketing Industry Report 2017
- The 2012 Channel Preference Survey
- Social Media Marketing Industry Report 2016
- Snack Facts 2015
- Sugary Drink Facts 2014
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
Statistics on "Social media marketing"
- Revenue of selected social media companies from 2014 to 2018 (in million U.S. dollars)
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Social media advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)
- Social media advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Social media advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Advertising revenues of selected social networks in the United States from 2015 to 2018 (in million U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- Most in-demand agency services among companies in the United States as of April 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Leading paid social properties used for promotion and advertising worldwide in 2016
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Share of global marketers who agree that social media is important to their business as of January 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Average social brand video view duration as of March 2017, by vertical (in seconds)
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2018, by vertical
- Average number of daily brand posts on Twitter as of 1st half 2018, by vertical
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicity
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found YouTube advertising videos to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by YouTube advertising videos in the United States as of May 2017
- Share of teenagers who believe there are too many ads on selected social media in the United States as of January 2017
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group
- Distribution of social network advertising revenue worldwide in 2016, by company
- Users opinions about adverts on main social media in Italy in 2018, by social medium
- Share of consumers who click on Facebook ads in the United States as of March 2017, by age group
- Share of employers who use Facebook to advertise job vacancies in Australia as of 2016-17, by occupation
- Share of consumers who bought products they saw advertised on Facebook in the United States as of March 2018
- Number of members in selected Facebook job groups in Australia as of August 2018, by region (in 1,000s)
- Facebook user attitudes towards advertising on Facebook in the United States as of March 2017
- Media advertising spending of selected social networks in the United States in 2016 (in million U.S. dollars)
- Distribution of Facebook advertising worldwide from 2nd quarter 2013 to 2nd quarter 2014, by ad type
- Change in social media advertising spending in China from 2014 to 2018
- Which of the following social media sites are you/your clients paying to advertise on as part of their marketing activity?
- Change in social network advertising spending in the Asia Pacific region from 2013 to 2016
- Social network advertising spending per social network users in North America from 2013 to 2016 (in U.S. dollars)
- Effectiveness of social media advertising worldwide in 1st quarter of 2013, by region
- Social network advertising spending per social network users in Western Europe from 2013 to 2016 (in U.S. dollars)
- Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform (in Canadian dollars)
- Social network advertising spending in the Asia Pacific region from 2013 to 2016 (in billion U.S. dollars)
- Estimated annual consumer spending resulting from social media advertisement or recommendation in the United Kingdom (UK) 2014 (in billion GBP)
- Global export revenue of Germany's textile machinery industry in 2013 and 2014, by region (in million euros)
- Estimated construction industry growth rates in select regions in 2013
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