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Adoption of social media advertising 2016, by platform

The statistic shows data on the adoption of social media advertising worldwide as of late 2016, by platform and marketer's type. During a survey, 34 percent of marketers working mainly with business clients stated their organizations used YouTube ads.

Leading paid social properties used for promotion and advertising worldwide in 2016

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Source

Release date

March 2017

Region

Worldwide

Survey time period

late 2016

Number of respondents

nearly 500 in-house and agency marketers

Supplementary notes

Question: Which of the following social properties do you pay to advertise/promote on?
The methodology information comes from this article.

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Statistics on "Twitter marketing"

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