Adoption of social media advertising 2016, by platform

Leading paid social properties used for promotion and advertising worldwide in 2016

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Source

Use Ask Statista Research Service

Release date

March 2017

Region

Worldwide

Survey time period

late 2016

Number of respondents

nearly 500 in-house and agency marketers

Supplementary notes

Question: Which of the following social properties do you pay to advertise/promote on?
The methodology information comes from this article.

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Overview

8

Marketing usage

7

Engagement rates

6

Competitors

5

Audience

6

Further related statistics

6
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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